Around the world, cooking establishments that prepare food specifically for delivery orders are springing up in cities and towns massively. By 2030, the global market for this so-called ghost, dark, or virtual kitchens is predicted to reach US$1 trillion. They are getting enough attention from different IT companies to provide the latest and most robust Cloud Kitchen Management Solution to support this industry.
A few years ago, at the same time when popular food delivery services like Deliveroo, Uber Eats, and Door Dash started to take off, these delivery-only restaurants without any spaces for dine-in customers started to appear. Restaurant owners understood that serving a completely new group of mobile consumers just required a kitchen or a portion of one. Renting expensive eating locations, hiring wait staff, or any other costs associated with operating a restaurant were not necessarily extra costs. They only needed to join a meal delivery app, set up a kitchen somewhere, and start serving food. Customers who place delivery orders for pizza or noodle dishes might not even be aware that the restaurant they are ordering from does not exist.
To meet the rising demand for home delivery, fast food chain Burger King recently opened its first ghost kitchen in the UK. Just like previously, customers can order meal delivery from the new site in North London. The only distinction is that they cannot pick up their order or eat in.
It is a pattern that is accelerating. Ghost kitchens and the mobile delivery applications they live through are upending the whole notion of what it means to operate a restaurant because more people than ever are ordering meals to be delivered to their homes. Therefore, enforced delivery services are growing quicker and more convenient.
Why Do Cloud Kitchens Stand Out in The Cut-Throat Competition?
Takeaways have been around much longer than smartphones and delivery apps. However, ghost kitchens are expanding on the idea of distant dining. No storefront, no front-of-house personnel, and no waiting or seating space are present. In contrast to a restaurant, they can be found anywhere if couriers can reach them. Successful Cloud Kitchen owners implement data-driven strategies and Cloud Kitchen Management Solution.
In abandoned parking lots and warehouses, Deliveroo’s ghost kitchen concept—ultra-affordable prefabricated buildings dubbed Rooboxes—is there. Then some organizations provide commercial cooking spaces in densely populated locations ready for businesses to put up their delivery-only restaurants, such as Mission Kitchen, Cloud Kitchens, and Kitchen United.
In some instances, a single kitchen might act as the central location for several virtual restaurant establishments, with cooks preparing different cuisines under one roof. They need a suitable Cloud Kitchen ERP to streamline their operations. Both big companies who see the promise of this new business model and individual operators searching for a low-cost arrangement use this model with ERP for Cloud Kitchen Technology.
How to Make Profit with Ghost Kitchens?
Uber Eats claims that restaurants that put up “ghost kitchens” can boost sales by 50%. Deliveroo is expanding its international rollout of ghost kitchens because of its promising scope. Make sure you implement Cloud Restaurant Software which provides real-time visibility and data analysis to make the right decisions. Given below are a few ways to make a profit out of your cloud kitchen business.
Create a plan using the data
To understand typical consumer behavior and potential untapped opportunities in terms of what markets you should target, what kind of menu you should offer, and what third-party operators would be most suitable for you, research demand and identify market gaps, or if you already run an F&B operation, use your restaurant analytics. To top it off, make sure you employ Cloud Kitchen Management Solution. Establish commercial kitchen facilities adjacent to your busiest delivery locations. By reducing the delivery distance, you will be able to serve more clients who desire food. Is demand significant? To estimate whether you would require more than one kitchen, determine your typical meal preparation time and throughput.
Present a menu holding up during the transportation
Every item you prepare in your cloud kitchen must be just as delicious as the food you serve in your actual eateries. This means that you must find methods of transporting your food that will keep it warm while preventing sogginess. The people from the original restaurant who are familiar with the food, how it should be cooked, and how it should be presented may also need to be included in each new ghost kitchen to maintain the quality to your standards.
Get the Appropriate Cloud Kitchen Management Solution
You need a Cloud Kitchen Management Solution that can interface with third-party delivery operators and allow you to track the source and timing of orders if you want to ensure error-free and prompt service. Incoming orders must also be sent directly to the kitchen so that your chefs can begin to work right away and have a clear understanding of what to make and in what order.
Use Business Intelligence to analyze Your data
Finally, the current and future of your hospitality business depend on a data analytics platform like Power BI. You will minimize waste, correctly reorder ingredients, and increase revenue every day. Long-term decisions on menu items, price, or even where to open new sites can be based on a solid foundation provided by transparent business data.
The secret ingredient to any successful strategy is using the latest technology. A Cloud Kitchen Management Solution like LS Central provides a set of tools to ensure streamline your operations and assist in providing the best customer service. Being hosted on Microsoft Azure Cloud, it ensures maximum safety and security. If you are looking for Cloud Kitchen Software Implementation, Contact Trident Information Systems, a Gold D365 Partner, and Diamond LS Central Partner.
