Today’s retail executives are facing mounting pressure to evolve business models that make sense in a global marketplace characterized by disruptive technological innovations and fierce competition for consumer dollars. What once worked to entice consumers, such as loyalty programs, no longer guarantees a sale.
Not only do they have endless choices at their fingertips, they have a voice. They can post a review—and one in five consumers do.
In this era of the customer – where technology has transformed the social fabric of how we engage, connect and interact with one another. It is critical for businesses to gain insight into their customers’ needs in order to deliver experiences that build lasting relationships.
Operating in today’s digitally connected world impacts businesses in so many ways, that adapting to customer preferences with agility and speed is essential.
Microsoft Dynamics gives organizations an exceptional customer focus by being able to take advantage of cloud services, run agile operations that exceed customer needs, and help engage customers on their terms across the Web, social, apps and mobile fronts.
It introduces a new end-to-end apps and services framework, allowing businesses to develop and distribute modern apps for specific scenarios and
mobile devices that can easily and securely connect with Microsoft Dynamics for people at work and on the go.
Offering
Consumers have never been as empowered as today. They have greater choice over what to buy and where, and they expect to be able to look up items and view product prices and offers quickly and easily – no matter whether online or in a brick-and-mortar store. For retailers, keeping all the information up-to-date could range from challenging to a pure nightmare.
But no more.
The Omni-Channel Experience
E-commerce, m-commerce, in-store: sell across all touchpoints
With LS Nav, web, mobile and in-store commerce
services are totally integrated, giving you total visibility over your whole operation.
E-commerce Site
Offer your customer an e-commerce platform with exceptional levels of transaction flexibility and seamless fluidity. The platform is re
sponsive to offer a first-class shopping experience, no matter if it’s accessed via computer, tablet or mobile. LS Nav can be easily integrated to websites built on nopCommmerce, magento and popular platforms.
Mobile Loyalty App
Customers can use the mobile app to shop, check product availability and stock levels, see product images and read descriptions, receive personalized offers, use coupons, find store locations and more.
Connect the Channels
Allow your customers to get their products when and where they prefer. The click & collect feature reconnects your channels: customers can create an order on the e-commerce web
site on an on a mobile device, and choose whether they want to have the products sent home, or collect them in one of your stores.
Always Up-to-Date
All information on items, price and discounts is maintained centrally in LS Nav and distribute to all touchpoints. This means that product information, prices, offer and product availability are always up-to-date in the e-commerce websites and loyalty app.
Analytics and Insights are a crucial element of smart all channel retailing. To grow your business, one needs to know the business. Trident Insights and Marketing automation helps retailers with customer acquisition, retention, promotion planning, effective retail operations and better merchandizing.
Personalization: Provide personalized shopping experience to the customers with right product recommendations, price and promotions. This solution helps the retailer to challenge showrooming problem and improve conversions.
Micro Segmentation: Segmentation 2.0 based on activities, social influence and sentiment data product and company associations (e.g. likes or follows, online comments and reviews, customer service records)
Dynamic Pricing: Ability to identify Stock Keeping Units (SKUs) on price changes, receive alerts on competition price intelligence and act on pricing opportunities
Social Engagement: Get actionable insights from social conversations in form of dashboards & reports – Customer Service Dashboard, Social Engagement Dashboard, Brand Reputation Dashboard and Competitive Intelligence & Benchmarking Dashboard
Mobility is at the core of digital transformation. Mobile devices have transformed from just enabling business emails and data on the move to mobilizing enterprise applications, driving innovation and changing the way companies do business. Today, mobility solutions and services help companies leverage contextual, real-time data to reach out to customers, employees and partners anytime, anywhere.
Consumer Applications For:
• Engagement
• Social loyalty
• Commerce
• Support
Enterprise Applications for:
• Mobile Sales Force
• Service Field-force productivity
• Workforce automation
• Collaboration
• Dashboards for insights and action
Enhance the customer experience by using Internet of Things (IoT) retail solutions to connect your business— from storefronts to hospitality establishments to entertainment venues.
Inventory Management
| RFID Tags can capture data including GPS location, temperature, pressure and other information, Helping retailers track inventory access the supply chain and restock shelves to meet demand. |
Food Loss | Temperature sensors trigger alerts if food reaches an unsafe temperature preventing spoilage |
Energy Use | With data from occupancy sensors smart HVAC and lighting can automatically adjust to variations. In need between peak and non-peak hours. |
Preventive Maintenance | By analysing equipment performance indications such as temperature , vibrations or power consumption, retailers can predict when equipment will fail before it does. |
Block Chain | Using blockchain technology, retailers can provide customers with indisputable proof of the provenance and authenticity of their products at every step in the supply chain.
By ensuring business transactions, substantially reducing fraud and increasing the efficiency of business partnerships, blockchain would free significant resources that can be redirected to more innovative and valuable ways of working across the value chain. |
Que Management | Using heat maps of shopper density and location, retailers can offer timely services and re allocate staff to meet demand in real time. |
Fleet Management | GPS Location and weather data provide information about road and environmental conditions that enables better route planning and ensure drive safely. |
Solutions
Modern Point of Sale
Empower sales associates in store with a Modern Point of Sale supporting the basics including tender/transaction, but also extending into rich clienteling, real-time inventory look-up, as well as back office capabilities at the employee’s fingertips.
- Engage with customers through assisted sales using rich customer purchase intelligence regardless of what channel they shop in. • Provide employees immersive and richer experiences through roletailored POS UI, support of multiple platforms, multiple devices (e.g. tablets and phones), as well as integration to peripherals (e.g. receipt printers, scanners).
- Empower employees through highly flexible and rich inventory management, daily operations and KPI reporting, and engaging customer data including omni-channel wish-lists.
- Modern Point of Sale (or Modern POS or MPOS) refers to the “next gen” Point of Sale that is mobile and capable of running on various form factors like tablets, phones, phablets, etc. Modern POS works in conjunction with Retail Server, and the rest of all the retail components including Retail Headquarters, Commerce Data Exchange (CDX).
In-Store Management
In-Store Management is a user-friendly tool for staff management with powerful back office functionalities. Monitor your key performance indicators (KPIs), manage your inventory, prepare a season, pre-plan purchasing and decide how to distribute retail items – all from your headquarters.
The manager can enjoy total control of activities within the stores, while the system handles fast and accurate replication of data between the POS terminals, back office and head office.
System can offer advanced inventory management on hand-held devices. Make your staff mobile while effectively enabling them to handle all necessary inventory processes, including receiving, picking, stock counting, stock changes and label ordering.