Everything in the kitchen has revolutionized in the past two decades; from smart appliances to the boom of the curbside kitchen, everything is influenced by technology. The hike in technology has also helped to cope with the moody customers. A comprehensively designed technology like LS Retail, it is a unified solution that offers a set of essentials every restaurant owner needs to streamline their operations.
The hospitality industry is one of the toughest industries to survive because it directly deals with customers. People from diverse backgrounds, mindsets, and preferences might demand different services. Keeping each of them happy sounds like a tough affair, doesn’t it?
Before the arrival of technology, every restaurant was in a compact shape, worked back office in silos, and allowed enough flaws in to slow down overall operations. The POS was just billing software capable of collecting bills offline and online separately.
The decision-making process was rather slower than it is today due to the lack of real-time and accurate data. As soon as technology signed in, restaurants started evolving in many ways:
Restaurant Expansion Beyond the Four Walls
Many customers these days prefer the comfort of their homes over any dining experience. Especially after covid-19, the demand for taking away has taken a hike. Allow your customers to order food from wherever they want and however they want. Integrate different channels and ensure enough flexibility with food ordering and payments. According to the National Restaurant Association, three out of five buyers in the US alone, order delivery or takeout. Apart from this, two out of five consumers claim that they would rather buy meal kits if their preferred restaurants offered them.
The time has passed when the customers had no other choice but to walk to their favorite restaurants just to have their favorite meals. However, the same is not the case with today’s guests. They demand their favorite delicacies the way they want, be it at their homes or in a restaurant. With the right technology, any restaurant can expand itself beyond the four walls, collect customer data from all interactions enabling both loyalty and personalization of their customer’s preferred touchpoints.
Unfold the New Eat-in Experience
In-store designs and layouts that present restaurant spaces popularized on social media, plates that look like a sheer piece of art, and an impressive essence of a brand. In the past few years, restaurants have focused on delivering an unforgettable experience to their guests.
Privacy and intimacy coupled with an excellent dine-in experience boost satisfaction to the next level. For example, in the Netherlands, a restaurant has set up a temporary greenhouse structure for two, so that couples could enjoy a luxurious time with privacy and intimacy. These innovations are not uncommon today.
For fast and quick casual establishments, self-serve kiosks or self-ordering devices can level up guests’ convenience. Self-ordering devices on the table can provide a hassle-free and contactless way of ordering, while also allowing guests to make it as quick or slow as they want.
Overall, the key to reading your customers is to understand what draws them in. To collect such data, restaurants need suitable technology that unifies all your key data (loyalty, sales, interactions) into a unified view. With this unified data you can see both the individual preferences and the big picture.
Empower Your Employees
In the restaurant industry, the employee turnover rate is notoriously high. According to some research, it can reach up to 75%. Many factors are causing it: such as a stressful environment, working in silos while having more customers in, fewer growth opportunities, etc. Technology can help tremendously to cope with situations like these. For example, by empowering your employees with a mobile POS (Point of Sale) device, the servers can help their customers more conveniently and make the work environment enticing overall. For instance, they can provide readily available information on whether the catch of the day is still available, or a particular chicken dish is gluten-free.
When you have all the information a click away, customer service becomes smoother and less stressful. Apart from this, when tech-savvy workers start joining the industry and arm themselves with the technology, it can take you ahead of the competition in one jump.
Optimize Artificial Intelligence
You can optimize Artificial Intelligence to improve efficiency and prevent waste. For instance, if there are new tariffs or droughts, and there is a specific ingredient that is hard to find, you can use AI and find more affordable ingredients or substitutes of the same. It displays all the options available to you and picks the best option.
No matter what your goal is, AI takes the responsibility to simplify the decision-making process by providing a full-fledged report containing every essential detail on the topic of your choice. However, to run through BI and analytics services, restaurants need to install a software solution that integrates data from different platforms and turns it into a unified actionable report.
Trident Information Systems offers a set of every tool you need to run your business and stay ahead of the competition. We are the Gold Microsoft and LS Retail Partners and have served multiple businesses so far. Armed with 150+ technical resources, we provide services in India and Beyond. For further information, contact us.