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5 Restaurant Technology You Need to Know.

The time is evolving, and so are the expectations of customers with the restaurants. Times are gone when customers are liable to commute to the restaurant in order to get their favorite meals. They want to eat wherever and however they want. In addition, with technological advancements, they expect faster services and complete attention from the staff at the same time.   Research has shown during the pandemic that the food home delivery ratio increased to a certain level, and this was the factor through which restaurants could manage to survive. Usage of third-party food delivery applications like Swiggy, Zomato, and so on grew significantly. Technology played a vital role in restaurant survival.   Now, the customer can enjoy food wherever and however they want. They can now make changes to their order without having to ask a staff member. For instance, they can tell them to add more cheese to the pizza or ask for extra ketchup right there and then without a server. In some reports, we discovered that people would pay more to add Ons when they have a self-service facility available.   As technology has evolved so much, there is still room for growth. To meet customer preferences and not to mention to evolve, restaurants need to invest more in further technological advancements. This way, they can focus more on what they love: creating delicious meals and delicacies and unforgettable experiences. We have compiled a list of restaurant technologies that restaurants must be aware of.   Online POS  An Online POS system or a Cloud-based POS system is more than billing software. It is more advanced and delivers more features than the traditional one. Older POS were merely used to collect bills online and offline separately. However, the scenarios have changed, and modern POS can collect bills, take orders, track inventory, and integrate the front office with the back. Everything is saved on the cloud so there is no risk of data loss. Even if there is no internet, the transactions are recorded offline and saved on the cloud as soon as they are connected to the net.   Apart from this, a cloud-based POS records customer transactions from different channels which can later be utilized to create deals and plans for the customers. According to some reports, about 61% of businesses want their next POS to be cloud-based. Some of the reasons include its cost-effectiveness and scalability. Online POS can be availed of a monthly subscription. Therefore, ditching the need to invest in high upfront costs. It does not even need hardware and is quick to deploy.   Artificial Intelligence (AI)  Artificial intelligence is the simulation of human processes by machines, specifically computer systems. This technology can process even the natural language, collect data, and make sense from a vast amount of data. In the case of restaurants, there are many applications powered by AI such as:   Chatbots: chatbots are designed to understand speech patterns and have relevant conversations through which customers can book a table or order food online. Platforms like- official websites and social media platforms can be used.   Predictive Ordering: this feature analyses your restaurant’s previous orders and revenue and forecasts future needs while helping you avoid over-stocking or under-stocking.   Staff Scheduling: scheduling and staffing solutions help you schedule staff optimally.   AI is the heart of businesses which helps them grow and evolve exponentially. Therefore, allowing restaurants to elevate their service standards.   Kitchen Display System (KDI)   A Kitchen Display System (KDI) is designed to replace your traditional paper ticket and kitchen printers. The job is not done here, there are a lot more things it offers. As soon as a customer place an order, it flashes straight on the accurate kitchen counter. If guests want to make changes or wish to have add Ons they may address them straight away while notifying the chef.   There is a function called recipe viewer, which enables chefs to follow a specific recipe and avoid wastage. A recipe viewer will also cut costs on training and call attention to nutrition and allergy information.   Business Intelligence (BI)  Business Intelligence optimized AI to compile, integrate and analyze business data, turning it into a single vision truth while driving more logical decisions. Business Intelligence and analytics solutions have been used to increase business efficiency, and their effectiveness is not new to restaurants.   With this technology, restaurants can place suitable lunch meals in the relevant areas or provide reports on the breakfast items making the most profit each week. Restaurant owners can also identify if the crowd in a location would like to see stand-up comedy during dinner. Having these kinds of data at hand helps make more logical decisions and    Contactless Payments and Self Ordering Devices  Restaurants need forms of payments that require little or no contact with shared surfaces. For instance, mobile wallets, biometric authentication payments, credit cards, debit cards. Contactless payments are much safer, especially in this era where social distancing has become one of the necessities.   Similarly, self-ordering devices vitally helped cope with the pandemic. They enable customers to make their orders without a server in the restaurant kitchen. Customers can either use self-serving kiosks, tablets on the table side, or even their mobile phones.   Internet of Things (IoT)  Internet of things refers to all the items and devices that are designed to connect to the internet and each other to transmit data. For instance, connected kitchen appliances like ovens, freezers, and deep fryers upload their status automatically to the cloud ensuring seamless operational flow and regulatory compliance.   With IoT, managers do not have to go through each device and check their condition. Instead, they can simply go through the reports and see the presence of an issue and think of a resolution.    As time flies, the restaurant industry is rapidly changing. It needs to adopt technological advancements to fulfill customer demands and embrace better efficiency. LS Retail provides a suite of tools that ensure customer satisfaction as well as better business efficiency. Trident Information Systems is a Gold LS Retail Partner who has served multiple business ventures. Backed with a team of 150+ experts and two decades of experience, we deliver excellent software services. Contact us for further information.  

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How do Successful Loyalty Programs Help in Increasing Sales and Drives Customer Behavior?

Did you know if you manage to boost your customer engagement rate by as low as 5%, your profit can increase up to 60%? Loyalty programs are a great measure to increase customer engagement from both existing and new customers.   Loyalty programs deliver tremendous benefits to a business, they make the customers feel being cared for, recognized, and valued. Why wouldn’t anyone want to come back to you if you make them feel special? Apart from financial, these programs proffer non-financial benefits as well.   Note that not just any loyalty programs will provide the same benefits, you need to carefully hold research, track customer behavior, understand their spending pattern, and generate customer driving strategies. A unified ERP software like LS Retail can help create loyalty programs like a piece of cake. Essential data is automatically generated in the form of dashboards, providing a single vision of truth. Therefore, driving customer behavior and boosting sales.   Why is Customer Loyalty so Important?  Research has shown that 80% of your business comes from your loyal 20% of customers. An effective loyalty program can ensure repeat business from 47% of your customers. Amazing eye-catching deals can drive a good sum of customers back to your business.   Most people believe that brands should offer loyalty programs while 60% of internet users address ‘earning rewards’ as one of the most valued aspects of a retail shopping experience. It is best to use software that helps create loyalty programs like LS Retail, where customers can earn loyalty points and redeem them in your retail store and its respective chains. You can create different schemes and set rules on how to collect and spend points.  Apart from this it can help segment different customers based on their spending patterns, choices, and habits. It also keeps track of the vouchers and offers that are redeemed or on stand-by.   How Effective Loyalty Programs Help Boosting Customer Sales?  An effective loyalty program can do wonders for your business, boost sales and connect with the customers emotionally. Nothing is more effective than a loyalty program based on a customer’s desires, spending pattern, behavior, and similar factors. Research has shown that people’s emotions drive them to purchase more than their needs. Given below are its amazing benefits:   Greater ROI   It is costlier to acquire new customers than to retain the existing ones. Paying for different forms of promotions can add up to the marketing costs significantly. Additionally, 50% of your existing customers are more likely to spend more on your new product. Hence, providing a higher ROI.   Stay Ahead of the Competition  Shoppers tend to go through a hundred brands before buying a product in a few clicks keeping the product in mind more than the store. It might drive a few businesses like yours to the bottom, putting larger stores like Amazon at the top.   Loyalty programs can change your game while not relying on the pricing alone. Since buyers tend to spend more based on their emotions than their requirements, a loyalty program understands the customer and creates perfect schemes for them. It makes them feel special and connects them on an emotional level.   Understand your Customers   A loyalty program helps you understand your customers better, their preferences, and predict their behavior. With a loyalty program feature, you can effortlessly identify trends, micro-segments and anticipate demands. Upgrade your marketing campaigns keeping customer habits in mind. Plan your stock, mix-match products, and boost cross-selling and upselling. All the channels a customer uses to access your business can store their data, process them, and turn them into insightful dashboards. Without proper customer insights, your business fails to create effective deals and offers.  New Customer Engagement   With a well-structured loyalty program, you can incentivize referrals, rewarding customers who bring new customers to your business. There is convincing evidence suggesting that referred customers are more profitable and loyal than non-referred customers ensuring more loyalty and low churn rates. 83% of customers show greater trust in personal referral than any other form of marketing. McKinsey’s study shows that referrals generate twice the sales of paid promotions.   Creates Brand Advocates  Loyalty programs not only encourage people to increase their engagement with your business but also promote it. According to some research, loyalty programs help boost referral promotion. People recommend a business to their friends and family members if they are happy with the loyalty schemes. Showing your customers how much you value them connects them emotionally and turns them into your brand advocates. Additionally, 86% of costumes engage with a brand by spreading the word.   Final Words   More customer engagement is the essence to boost sales. Ensure customer engagement with effective loyalty programs as it ensures a greater ROI, keeps you ahead in the competition, understands your customers, engages new customers, and creates brand advocates. ERP software services like LS Retail integrate all the channels and extract customer details which later help in making effective loyalty programs. Trident Information systems is a Gold Partner of LS Retail and has served various businesses so far. For further queries or a demonstration contact us.  

How do Successful Loyalty Programs Help in Increasing Sales and Drives Customer Behavior? Read More »