There has been a massive shift in the way customers approach brands. They have now become even more quality and cost-conscious. Businesses have also modified the way they operate; they have now understood their customer’s sentiments better while the world is fighting a battle against this never-ending virus.
In order to gain your customer’s trust, you have to be true to your brand and serve its purpose. Now how can you do it better? By understanding your customers, their needs, and sentiments. Keep your customers first. Ask for feedback, use appropriate technology to track their spending patterns and habits. What changed, and how can you keep up with it? It is all you need to understand. Given below are a few things that COVID-19 changed;
Brand Switching: As several brands dwindled and shuttered, consumers were forced to try new brands. With the limited opportunity to purchase products in person, they had to rely more on online mediums. As the pandemic started fading, more people began to realize that it was not a bad idea to give other brands a chance.
Expecting channels: As customers explored online shopping increasingly, they became further accustomed to Omnichannel research and transactions. Customers are now expecting physical stores to offer online transactions that complement their overall shopping experience even before entering the store.
Price and Value Consciousness: After job declines and shortage of income, people started becoming even more quality conscious and began to question further if their brand is equating the value or not. Also, they are concerned about environmental sustainability and what these brands are doing in the favor of the planet.
Loyalty V/s Retention: Many people confuse loyalty with retention. However, little do they acknowledge their difference. Customer loyalty is what fuels customer retention. Loyalty is a keen sense of support and obligation to choose a brand which later fuels retention.
Tips to Keep Customers Loyal to Your Band Post-COVID
There are a number of ways through which you can retain customers. If accompanied by suitable technology like LS Retail, even better. You have to make sure the quality of your product is up to the mark while keeping customers first at all times.
Keep Online Communication Consistent
Online communications involve updated social media posts and emails. However, at the onset of COVID, various small businesses paused their online communication. If you are one of them as well, this is the best time to begin again.
You do not have to aggressively promote your brand (which can later become annoying for the customer) and understand that the situation is now different from pre-COVID times. All you have to do is inform your customers about product availability. Since this is a tough time for everyone, sympathize with them, tell your stories, and let them know how much you care for them. This is the best time to connect emotionally with the consumer.
Omnichannel Customer Service
Imagine how frustrating it would be for a customer to fill in their name, contact, and other details again and again at every step, especially when his requirement is urgent.
For instance, a customer purchased a product last weekend from your store, who raised a fund request explaining his issues. After a while, a customer executive calls him asking for issues further, and other details again. After a few days, now the marketing manager wants to have a word with the buyer and asks for the same details again.
Businesses need to introduce a robust omnichannel mechanism that allows every member to stay on the same page while taking care of the customer’s concerns. It not only saves time but also lets the customer feel important.
To set up an effective omnichannel, you need to bring sales, marketing, and customer services together and connect them with all touchpoints via a common dashboard.
Offer Gift cards to Customers
Pandemic or not- everyone loves gifts. To increase customer engagement, offer them e-gift cards. This way, you are maintaining communication while avoiding human contact. Offer them interesting offers while keeping your business in mind and how it runs. For example, if you have a store at Amazon, you can offer X% cashback on your next purchase. Such offers thrill customers and boost sales while maintaining safety.
Resolve Queries of Unsatisfied Customers first
It is more important to train your customer service team to treat unsatisfied customers first than you think. It is a massive risk to let them remain dissatisfied. Everyone has access to social media platforms where they can freely share their opinions. There is always a risk of negative promotion if they are discontented. The best practice is to resolve their queries as soon as possible. Another factor that may come into influence is their negative remarks on social media impacting your website search engine.
Reward Loyal Customers
Using a unified software solution like LS Retail can help you identify your loyal customers. With a robust visionary dashboard, you can calculate each customer’s behavior and pick the loyal ones. Offer attractive deals and offers exclusively tailored for them. It makes the consumer feel important and belonged. You can classify different customers and segment them into diverse groups and prepare exclusive deals for each. Offer gifts that none of your competitors offer. There is no better time than their birthdays, anniversaries, festivals, and other notable events to offer your personalized gifts.
It is essential to think out-of-the-box to keep ahead of your competition in the post-COVID era. Letting the right technology assist you is a clever idea. LS Retail is a unified software solution specifically designed to take care of your every business need. Trident Information Systems is a Gold Partner of LS Retail. Armed with 150+ technical resources, we have served various business ventures. Contact us for further information.
