How many of your consumers use their mobile devices to shop? According to eMarketer estimates, worldwide mobile commerce sales are worth more than US$3.5 trillion yearly, it’s probably more than you think. According to Oberlo, around three out of every four internet sales are made using a mobile device. So, are you making an effort to secure a share of the mobile market? You can use the latest eCommerce Website Software to help you create foolproof strategies
The numbers truly speak for themselves when it comes to determining the return on investment of a mobile retail strategy. McKinsey estimates that multichannel shoppers make purchases 70% more frequently and spend one-third more than those who only shop in physical locations. Did you guess why? Convenience! You can provide this convenience to your customers only if you employ the latest Software for eCommerce Website.
How can you ensure that your mobile strategy benefits both your company and your clients? When we think about mobile nowadays, we don’t just mean having a mobile app or a website that is optimized for mobile devices. Ensure that your consumers can get whatever they require from any location by making the experience as connected and convenient as you can. This would include:
- Your online store’s website must be mobile-friendly to enable customers to shop whenever it’s convenient for them and access their shopping basket from any device.
- To help users locate the nearest store and verify the availability of local inventory, the perfect eCommerce site must also contain geolocation which certain eCommerce Website Software provide.
- Loyalty: Customers need access to their points so they may accumulate and spend them anywhere they like, using their digital card at a real store or online, whether it is through an app or a website.
- Mobile in-store shopping allows customers to scan products and pay using a mobile device. Solutions like ScanPayGo, which provides Point of Sale (POS) capabilities on the customer’s smartphone, are widespread in the supermarket industry and are increasingly spreading to new sectors.
New smartphone features like augmented reality and beacons will make shopping more immersive and fun. LS Retail eCommerce Website Software allows AI and machine learning and all the required features to keep you ahead of the competition.
In this article, we’ve outlined five ways that merchants can create a mobile retail strategy that connects customers at every stage of the purchasing process and scales with their business:
Understand Your Customer’s Habits
Many IT initiatives fall short because the demands and expectations of the customers are overlooked or lost on the way. With so many options for tactics and technology, it’s shockingly simple for merchants to make the incorrect investment and pay the price. Consider where the value is, what your customers’ priorities are, and how the new technology fits into your omnichannel strategy before rushing to create an overnight mobile service. You can easily get accurate insights with Business Intelligence technology. LS Retail eCommerce Website Software provides one of the most robust BI technologies, known as Power BI.
- Keep up with the industry and customer trends and determine the most relevant ones for your business.
- Figure out the most preferred services and channels for your customers. Do they prefer self-checkout options and kiosks? Do they need a separate customer loyalty application?
- Respond to customer details on time and take note of their grievances. Find out ways to improve their services in the future.
Pay Attention to the Customer Experience
In terms of mobile retail, a positive user experience entails a website loading instantly upon touch, simple access to all the needed information, and a completely linked and personalized buying experience. Getting it corrected is worthwhile. According to Think with Google, shoppers are 62% less likely to make a purchase from you in the future if they have a bad experience with your mobile app. You can ensure this with ERP Software for Retail like LS Central eCommerce Website Software.
- The finest website and app designs are basic and clear.
- Make sure all platforms and material, including your website and flyers, can be readily seen on a mobile device.
- Streamline the checkout process so that clients don’t need to continuously fill out various areas and go through several phases to make a purchase.
- Ensure that customers receive personalized service based on their unique tastes and habits.
- Connect the mobile and in-store experiences so that your consumers feel understood and appreciated when they switch between the virtual and real worlds.
Keep a Keen Eye on Your Competition
Making a mistake here is simple. When you observe another retailer launching a brand-new service on social media, you scramble to provide a comparable service. However, copying your rivals doesn’t necessarily translate into success. Research is essential before doing anything new, and thorough research includes looking at your clients as well as your business and competition. What are they seeking? What do they plan to value? Make sure you are backed up by eCommerce Website Software to not just give you the insights you need but to reinforce you with all the necessary features to beat your competition.
- Use tried-and-true, data-driven planning techniques, such as SWOT analysis, to determine exactly what your company needs, from all perspectives, and how your mobile strategy can help.
- Take this as a chance to reflect on various possibilities and viewpoints and to identify any resources you may have at your disposal.
- Look at what’s working effectively for your rivals, and for inspiration, consider other company leaders in various industries.
- Consult with your clients to see what benefits they would derive from your mobile approach.
If you are looking forward to implementing eCommerce Website Software in your retail store, we recommend LS Central. It is an extension to Microsoft Dynamics 365. Hence, it is hosted by and on Microsoft Azure Cloud. Therefore, guaranteeing bank-level security. Contact Trident Information Systems for further information. We are Microsoft Dynamics 365 Gold Implementation Partner and LS Central Diamond Partner.
