The extent of Customer Centric Approach required for a Real Estate Company is immense. Delivering High Quality Customer Experiences Continuously is often a challenge. High Quality Customer Experience is actually providing answers to the customer’s problems just before he asks it. Microsoft Dynamics 365 is a CRM solution that provides Ready-to-Use Best Practices to deliver High Quality Customer Experiences for Real Estate Companies. Microsoft Dynamics 365 also provides the technology that helps you deliver these experiences to a large scale of prospects and customers: consistently.
Marketing
In an intensely competitive real estate market, creating a mind share in the prospect’s mind plays an important role in his buying process. Microsoft Dynamics 365 has built-in best practises and a structured approach to create this mind share to your potential prospects.
With Campaign Management Process, Microsoft Dynamics 365 helps you deliver the right marketing message to your potential prospect across multiple mediums : traditional & social. You could track the response and the spend on marketing initiatives to measure the ROI of these campaigns. Microsoft Dynamics 365 also helps in converting positive responses to Leads.
IT helps you create the marketing calendar with the ability to segment, plan, execute & analyze campaign performance – helping determine ROI & effectiveness. It facilitates lead ownership definition and automated proactive communication with prospects/customers/brokers with the help of workflow tool. This eventually helps enhance customer experience & build trust. You get data to plan your future marketing campaigns more effectively.
Lead and Opportunity
In the real estate business, the challenge begins the moment you identify a lead. Qualifying the lead becomes extremely important so that you can channelize your efforts on the right prospects. And once that is done, delivering high quality experiences to the prospect becomes extremely important.
Microsoft Dynamics 365 CRM provides you with tools that help you to qualify the prospect efficiently. With its structured opportunity management process, you could provide your sales workforce a guide and a system to deliver the right customer experiences to the prospects. Microsoft Dynamics 365 has the intelligence to keep track of the sales process and identify the deviations. This helps you course correct, wherever the customer experiences are not satisfactorily delivered.
Sell
Once the prospect is ready to buy from you, or ready to become your customer, he is trusting your brand and your product. Providing the customer the best buying experience now becomes a responsibility.
Microsoft Dynamics 365 CRM helps you to execute the sales & contract management process with the customer in a structured and easy way. It ensures that the buying process of the customer is hassle free and pleasant. Microsoft Dynamics 365 CRM helps you with the necessary documentation, and integrates with the backend ERP so that the commercial transactions and reporting becomes seamless. It also has built in systems to enable seamless interaction with the banks and the brokers during the contracting process.
Enhanced Customer Experience
Microsoft Dynamics 365 CRM helps integrate with the Contact Center and provide 360O view of customer information. You can monitor any SLA (Service Level Agreement) breach & TAT (Turn Around Time), and ensure timely & effective queries/grievance resolution. A self-service Customer Portal may be custom-built and integrated to keep customers acquainted of their account information, payment schedule and project status and allow downloading of invoices & receipts. Besides, continuous communication maintained through targeted marketing campaigns & relevant correspondences also contribute to enhanced customer experience, and help realize more cross-sell/ up-sell opportunities.
Mobility
For successful closure of any high stakes deal, personal interaction and providing comfort is very important. In Real Estate, it is no different, because for the customer, real estate investment is a high stakes deal. The mantra therefore, is to always be out there in front of the customer.
Microsoft Dynamics 365 CRM helps you achieve this. With mobility solutions, your sales workforce can spend more time on the field with the customers. They can get real-time information about or update their interactions on the mobile devices itself with ease. It does not matter which mobile device they are using. It does not matter whether they are online / offline. They can respond real time to prospect / customer’s queries and enhance the customer experience – rather than telling them: “Let me get back to You”.
Social
One of the key fundamentals in selling process is “Know Your Customer”. The better you know them, the better you can address their needs. In today’s situation, we can get a lot of insights about the customer behaviour by listening to them carefully on the social networks. This is called social listening.
Microsoft Dynamics 365 CRM helps you with Social Listening. It provides social insight about your prospects and customers based on which you can align your marketing and sales initiatives. Microsoft Dynamics 365 CRM also helps you launch social media campaigns effectively across multiple social platforms.
Broker Loyalty & Performance Management
Custom-built and integrated Broker Portal helps improve Broker Relationships & boost loyalty by ensuring transparency of lead status & customer information. It allows sharing of lead references & incentive status, validate bookings & keep a track of broker-wise performance. Recognizing and rewarding your most valuable brokers boosts your business, and provides information to help you cultivate new brokers.
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