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7 tips to deliver better online grocery shopping

The boom of online grocery shopping has been a long time coming. In 2015, more than one third (37%) of shoppers in Asia-Pacific regularly shopped for food online, Nielsen reports. Although in the rest of the world online grocery shopping was less common, there was already a growing trend, which has only become more pronounced. According to projections by Deutsche Bank, online grocery shopping is expected to expand at a compound annual growth rate (CAGR) of 28.2%, which is significant if compared with a 2.5% CAGR for total grocery sales. Supermarkets have had time to prepare for the shift to online, but not all of them have stayed on top of trends. When, due to necessity, consumers worldwide moved massively towards online shopping, some supermarkets found themselves suddenly out of the race. Today, the businesses who didn’t believe and invest in omni-channel are facing the harsh consequences of their decisions. Online shopping has been gaining ground quickly among all ages and geographies, and there is no reason to believe this popularity will fade in the upcoming months. This means there is no better time than today to invest in improving your e-commerce capabilities. Here are seven tips to get you started. 1. Focus on speed and ease of use Simplicity and usability of the platform should be your top goals: Make it easy for people to register, find the products they need, add items to the cart, review and edit the order and pay. Enable filtering per sub-groups of items to speed up search. Your customers would rather not have scroll through a hundred-item long list of “bread and pastries” to find the apricot-filled croissants they are looking for. Make sure you include all relevant product information. Feature high-quality pictures, and clearly label brand names, price, ingredients with nutritional value and allergens, and pack size. Include expiry dates wherever possible. If a shopper knows that the Greek yogurt lasts three more weeks, they might buy three packs instead of one. Support returning shoppers. Give customers the possibility to recreate previous orders quickly and activate shopping lists where people can add staples and family favorites. Allow registered customers to see their buying history and to share the basket with other family members. Ensure short page load times. If your site is too slow to load, buyers may abandon their cart without completing the purchase. 2. State the important information up front How annoyed will your online shopper be when he finds out that his postcode is not eligible for delivery, after he spent a full hour adding products to the cart? For retailers, it pays off to be clear and provide all needed information from the start. Buyers should be aware of shipping prices and times, delivery restrictions, geographical areas included in the service and special conditions before they have added a single item to their cart. When it’s time to check out, make sure that all the steps are clearly labelled, and that shoppers know what’s coming up in the process. Consider adding lines that clarify where the customer is at, such as “You can still modify your order in the next step” or “By clicking here, you confirm your order and accept to pay. You won’t be able to modify your order afterwards”. Consider adding a progress bar that shows the various steps (“Customer details” -> “Shipping” -> “Payment information” -> “Review order” -> “Complete and pay”). Once the order has been placed, include an “order completed” page where all the key information is summarized: items purchased, delivery and payment information, time of order, and what the customer should expect (an email? A call? A link to track the shipment?). 3. Think of the different platforms Today, more consumers access websites from mobiles than from computers. According to data from marketing site The Drum, last year 63% of traffic and 53% of sales on retailers’ eCommerce sites happened via mobile. As the preference for mobile shopping is only going to get more common, you should ensure that your website performs well on mobile devices. Here are some questions you should ask yourself: Is my e-commerce site responsive? Are the buttons big and easy to tap? Are the text fields large and easy to type into? Are pictures clear? Can people easily zoom in to see extra details? Is it easy to move through different images? Is all information visible on small screens, or do some lines disappear or end up off screen? Can customers easily move between items and categories? Is the payment process simple and easy to follow? Many consumers start a transaction on a device and continue it on another one. If when they resume the transaction they lose all the items they had already added to the cart, they may not be bothered to start over again – and you’ll lose that transaction. Enable saving the cart for logged in customers, so they can easily pick up transactions on different devices, at their pace and convenience. 4. Make it easy to navigate On your e-commerce site you can easily display a larger product selection than in your physical locations. If you decide to go for the “endless aisles” style, make sure you organize the selection so that customers can easily find what they need. Offer top-level categories that can be accessed from the top menu. Enable customers to filter and sort items by price, brand, group, review scores, etc. Make sure information is easy to skim through. Use bullet points and organize information consistently (first ingredients, then package size, then weight, then expiry date…) so users can find what they need at a glance. Make sure the “buy” button is clearly visible. Add a checkmark or confirmation text to clarify when an item has been added to the basket. Include a search function with predictive suggestions and auto corrects (“Did you mean…?”). Your customer may call “cilantro” what you call “coriander” on your site; you wouldn’t want her to leave without it just because the search gave no results. 5. Offer flexible delivery Offer several delivery options and time slots, and be specific with your delivery times. The best practice is to offer precise delivery windows, and allow people pick the one that best fits their schedule. The more precise you are, the more likely you are customers will decide to shop with you. Nielsen’s “Global Connected Commerce Report” advises offering 30-minute interval windows – provided you can

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When do you know that your business needs a CRM software?

Uncategorized / Trident Information Systems

[vc_row][vc_column][vc_column_text]Customer Relationship Management is a process of managing or organizing prospects throughout the sales life cycle. The more the advancement in serving the clients, the more will be the payment stream for the Company. Trident’s CRM software solutions happen to be one of the most effective and efficient CRM software that could easily cut overhead costs and give highlights which demonstrate helpful to different business firms. Many CRM software programs available have several features that can be used or restricted – so in effect a business can modify to make their own CRM software. However, utilizing CRM software gives various advantages to both organizations and customers and that is the reason each genuine business has implemented some of the other CRM applications. So who can opt for Trident’s CRM software? A simple response to that question would be “Any business with customers would utilize CRM“. However, in the real world, it is not just as simple as that. Choosing an appropriate CRM software solely depends upon the business process along with a range of profitable features. Below are the type of Businesses that could gain benefit from using Trident’s CRM software solutions. 1- The business that uses any form of Marketing: For any business that uses marketing campaigns to promote, sell or advertise their products or services in the market through various communication mediums such as phone, email, etc. Reaching to customers in bulk within a short period as well as recording the response on the go makes it more effective to manage the marketing process. 2- A business that deals with B2B and B2C Sales: For any business that tends to cope up with the Customers to sell or cross-sell the products. Maintain relevant sales data such as documents, communication records, etc. Identify the process flow starting from Lead up to the deal gets closed. 3- A business that creates Quotations & Invoices: Built-in invoicing module to track the quotations and invoices generated against an opportunity. Efficiency to merge the billing details into the document which can further be mailed to the customer right from the CRM software without any need to switch between the applications. 4 – A business that deals in Customer Service: For any business that believes in increasing customer satisfaction by helping them in tracking as well as resolving the issues completely. Managing the cases within CRM as well as auto – escalations triggered on a timely basis not only guarantees better customer satisfaction but at the same helps the Management to track resource performance. 5- A business that wants to increase efficiency: Well-organized business results in better output which can be ultimately tracked with the help of various Reports, Dashboards, etc. Well-improved or say the advance level of features incorporating in CRM with the latest release of versions has enhanced the CRM which has ultimately proved beneficial for Business growth. Thus using CRM software gives you numerous benefits to enrich both Business and Customer Relations by serving your customers better with stronger service and support. To know more about how can CRM software help you, you can check out our CRM software solution on https://tridentinfo.com/microsoft-dynamics-crm-software-solution/ and contact to our experts on https://tridentinfo.com/contact/.[/vc_column_text][/vc_column][/vc_row]

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Redefining shopping excellence with an unified E-commerce solution

Retail ERP Software / Trident Information Systems

[vc_row][vc_column][vc_column_text]Over the last decade, the retail sector has experienced enormous change and transition. Many have suggested that conventional brick and mortar retail is dying and that for the everyday needs, consumers switch entirely to online platforms. However, this is not the case. As per a survey from the National Retail Federation, since 2010 retail storefronts in the US have continued to expand at approximately 4 percent annually along with the consistent double-digit growth of online shopping. Almost all of the top 50 online retailers have brick and mortar stores, as well. Although progress in e-commerce tends to outpace physical stores, the rate of progress in physical retail outlets is still much higher. E-commerce is also not a stand-alone medium in most cases but used in combination with conventional and new platforms to meet consumer needs such as buying online pick up in-store or Click and Collect. Physical outlets are still a big part of consumer spending patterns, but with this, we also have seen that consumer priorities have changed around shopping. Trident is offering Retail ERP Software for an outstanding commerce experience that helps in gaining maximum profits. Gone are the days when store employees are the only experts in information about goods. Consumers already have greater access to product details, price clarity, and accessibility. This means that retailers have to look at customer engagement across all platforms to make sure that their enterprise is capable of delivering on these recent high requirements. E-commerce will no longer be a major differentiator for retailers in the next few years, but will instead allow integrated retail trade to compete in the ever more challenging customer needs worldwide. So Trident ( dynamics 365 partner) & solution dynamics 365 for marketing not confined to e-commerce, but aims to streamline the process of unifying consumer shopping experiences through an end-to-end business framework that puts together e-commerce, in-store, back office, and call centre. Let’s discuss furthermore how Dynamics 365 for marketing solution helps retailers meet those dominant business requirements. 1)- Grant Excellent and Customized Consumer Experience Consumer experience is not only one of the top growth factors in the retail sector, but according to the recent survey by Microsoft and Forbes, 33 percent of retail managers are also considered a great business priority. The main task is to identify what constitutes outstanding customer experience for each individual business, as expectations of customers differ by micro-vertical retail, product category, and consumers themselves. It is up to the retailers to better define how their marketing commitment aligns with the experience. When customer experience is established, retailers need to be able to deliver on this commitment by providing technology that allows customer engagement in the next generation and does not limit their ability to evolve and build differentiating consumer experience. As per the report by Microsoft and Forbes, providing customized shopping has become increasingly popular and over 49 percent of customers aged between 18 and 24 stating they are more likely to purchase from retailers offering custom shopping experiences. The aim of personalization is to form a bond between both the retailer and the consumer by delivering goods and/or services across all retail channels based on past interactions. It enhances the relationship to an encounter more similar to an interaction with a trustworthy friend or partner than a simple transaction. There is a significant technological dependence to reach this next stage of customization. Networked and real-time visibility into consumers and activities are needed by retailers. Dynamics 365 put together all facets of customer interaction through e-commerce, call centre and in-store as well as simple incorporation into new channels to enable retailers to gain a holistic customer perspective. Couple this with out-of-the-box integration with Dynamics 365 Consumer insights and retailers can not only deliver AI-driven suggestions based on customer shopping history, likes, and patterns but also provide store agents with tools for presenting the customer’s 360-degree view and facilitating rich interaction throughout the selling journey. 2) Omni Channel Experience Nowadays Customers expect to be able to purchase anywhere they want, and by whatever platform. Retailers also acknowledge the importance of Omni channel as one of their top three priorities, with 47 percent of Microsoft and Forbes survey executives rating this. Most retailers are still struggling in having an Omni channel experience because of the complexity of internal infrastructure and disconnected or fragmented systems. Trident’s Dynamics 365 NAV makes it much easier to offer a native Omni channel solution for retailers, as it was built in the cloud. 3) Flexibility An integrated solution is important not just for customers to engage and shop in retail, but also for how a unified solution can allow first-line employees to take part better and make sure ideal operational efficiencies across your supply chain. Dynamics 365 for marketing offers retailers the ability to streamline their operations with enriched knowledge that characterizes their business. Employees at the store can gain greater information and insight into stock availability, cross-application support for task management, as well as trade analytics that enable managers to monitor performance and insights to help them make informed decisions.[/vc_column_text][/vc_column][/vc_row]

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Enterprise Software Solution for Retail, Hospitality & Manufacturing

Uncategorized / Trident Information Systems

[vc_row][vc_column][vc_column_text]An organization consists of various departments like Marketing, Finance, Operations Management, Human Resource and IT. So no matter what the size of the company, it becomes difficult for a company to unify or manages its data. Therefore all companies prefer ERP systems to manage their day-to-day activities to follow the business status comfortably and the same goes for the hospitality, retail, and manufacturing industry. For any business in hospitality, retail, and manufacturing, be it bar services, some steel industries or some food court, maintaining all becomes critically important if they want to boost their profits. In the below context, we will discuss how ERP benefits the Hospitality, Retail, and Manufacturing industry.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] Trident’s ERP Benefits 1) Real-Time Data Organization data is dynamic, it varies every day and every company needs a real-time insight on their data so that any change will be reflected uniformly across all the units of an organization. ERP can solve this problem as ERP is all about information. It explores and scatters real-time information to all the relevant units, leaving no scope for error or delay. 2) Point of Sale System A point-of-sale (POS) terminal can be connected to other terminals and a server at another location. It can be expanded with handheld devices wireless linked to the remote area. You can trace several operations in beneficial ways and customize it as your requirements vary over time. 3) Customer Management ERP plays a significant role in customer management and maintenance. You can order the purchase history of customers and choose the most productive ones, offering them reward points or gift vouchers. The customer history gives you an idea of customer practices that enables you to promote accordingly. ERP also assists you to resolve customer complaints promptly.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text] 4) Employee Management Employee management is the main advantage of using ERP in any industry. Apart from the challenges of maintaining data of several employees in any industry, the geographical restrictions make it more difficult. ERP helps in the management of employees through an integrated system. Primary employee details are saved in the ERP system, along with real-time information like shift timings, work hours, their work, etc. All of this helps in managing the employees more efficiently and making interaction with them easier.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text] 6) Inventory Management ERP saves the data of individual product details so that we can know exactly what is presently in your inventory and which items are out of stock or going to be out of stock. It also traces the expiry date, temperature, etc. and helps in demand forecasting. We have seen the benefits of ERP, now you must be wondering which ERP software is best to use ? Trident’s Dynamic NAV ERP is easy-to-use software, which helps the recording and processing of multiple financial transactions and processes. It is outlined to overcome inadequacy and heighten your organizational productivity. This ERP software for the Hospitality, Retail and Manufacturing industry is easy to learn, scalable and requires low maintenance.[/vc_column_text][/vc_column][/vc_row]

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