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Why Your Retail Business Needs to Embrace Omnichannel

Retail ERP Software /

A lot of things in the retail industry have changed so far. Stores have extended their boundaries from brick and mortar to other online mediums such as websites, applications, third-party platforms, etc. Digital invasion plays a critical role in bringing this industry to the next level  With cutthroat competition at every corner, retailers are bound to get the latest technology such as a unified commerce solution complimenting their strategies to survive the market dynamics. With the promise of providing customers with what they want at their decided time, retailers are burning their candles at both ends.   How does Omnichannel work?  The integration of all the touchpoints or integration of different shipping methods available to a consumer while providing a seamless shopping journey is what Omnichannel does.  For Instance, a customer browses your website looking for a shirt, but instead of buying it right away, he puts it in the cart. Then he casually browses Facebook and stumbles upon your ad, clicks on it, and gets a coupon. He then comes back to your website and purchases the same shirt using your code. After making the final payment, he decides to pick it up from the brick-and-mortar store.    Why is Omnichannel Important for Your Business?  Omnichannel is an essential approach that addresses customer experience on each channel – mobile, desktop browser, retail, podcast, social media, and so on. It also tracks the transition of customers on each channel while reading their purchasing patterns.   Seamless Shopping Experience  Omni means “in all ways or places,” nothing can more perfectly define the purpose of omnichannel marketing than this term. The customer can now shop anytime, anywhere. When they travel through the metro, they can purchase before reaching their destination. While computing to work, they can buy a T-shirt. When too busy to make purchases, they can ask Alexa or amazon devices to do it on their behalf. It has become that easy.   This is one of the most obvious reasons why omnichannel is important. Advertisers have to stay a step ahead of the customers and ensure you deliver the product they want.   Robust Business Analysis   Omnichannel gives a complete analysis of the effectiveness of their campaigns while assisting retailers with making more logical decisions. Gone are the days when business owners had to look through each channel individually, organize individual spreadsheets, make manual analysis of the successful campaigns and the ones who demand improvements.   An omnichannel solution like LS Retail gives a 360-degree view of your business and reads each customer interaction, understanding their preference and purchasing pattern. These analyses are crucial for setting up new strategies or modifying current ones.   Personalization   Recent studies have shown that 90% of consumers find non-personalized emails and messages from a brand annoying. Whereas 65% of millennials expect their favorite brands to send them messages especially designed for them. Therefore, we can conclude that personalization is no longer a luxury to survive but a necessity for brands.   It might seem a bit complicated to customize offers for each buyer. However, with omnichannel, retailers can access each of their customer behaviors and classify them into distinct groups or customize offers individually. The process is no longer lofty, and brands can fully benefit from the same.   Effective Synergy Among Departments  This is not uncommon for various organizations to have a division in sales and marketing teams, and how crucial it is to maintain coordination. Omnichannel makes it even easier for different departments to propel synergy.   When implemented, omnichannel ensures every step of the customer journey replicates the message, tone, and product offerings. If a consumer dials a customer representative, they must already know about purchases made by the consumer. With the proper coordination, sales teams can personalize emails, they can drive an urge for the products and their alternatives. Be it a customer representative call, billboard, or an ad, the tone is the same.   To sum it up, we can conclude that omnichannel ensures unity and better coordination among different departments and boosts overall effectiveness.    Cost-Effective Advertisements   Nothing can frustrate an advertiser more than a wasted ad. Omnichannel scans data through each channel and takes over the guesswork. LS Retail data analysis tool ensures you are reaching the targeted audience. It addresses different channels for different advertisements according to customer engagement.  You do not have to wait for the pre-paid campaigns any longer. Embrace the omnichannel and shift your investment to better-performing tactics and channels.   The retail industry can tremendously benefit from omnichannel services like the one from LS Retail. It integrated each touchpoint while guaranteeing a seamless shopping journey to the customer. Trident Information Systems is a Gold LS Retail Partner and has served several businesses excellently. Contact us for further information.  

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Factors Leading to Food Quality Compromises While Manufacturing

Microsoft Dynamics 365 /

You need to work faster and more carefully while complying with the quality standards during manufacturing food products. Food manufacturing needs more attention than any other industry. Since people consume the products directly, manufacturers need to take extra care of hygiene. Many factors could lead to food quality compromises.  A unified software such as Microsoft Dynamics 365 for Food and Beverages can provide great assistance. It helps manage all your vendors and ensures the freshness of raw material. It also ensures hygiene-standard compliance while balancing production with demands.   Factors affecting the food quality might include:  Personnel hygiene  Foreign particle invasion  Lack of fresh raw material availability   Disbalance in production and demand   Equipment used   Poor refrigeration   Poor Food Hygiene  Many factors could contribute to poor food quality. Purchasing inferior quality or stale food negatively influences the ultimate product. Apart from this, storing in inappropriate conditions, cooking more than what is needed, and letting it sit in unfavorable environments can cause further quality problems. Manufacturers should mind storing raw and cooked food together as well. If the food is contaminated at any point: from production to consumption, the quality is compromised, of course, depending on the conditions, PH levels, and humidity level of the place they are kept at. Therefore, proper warehouse management is necessary. Dynamics 365 for food manufacturing delivers a suite for excellent warehouse management, so the manufacturers can appropriately classify assorted products while discarding expired material.   Foreign Particle Invasion   There are chances that the food might get some foreign particles involved such as small animals, dust particles, stones, insects, etc. such contamination needs thorough checking. Human eyes might sometimes fail to see them. Hence, automatic defect detection is required. There are several cases in the world where people sue a company for delivering products with such contaminations. Such particles can do severe damage to the food quality, human health, and your organization’s reputation. Trident Information Systems offers one such service called Intelligent Machine Vision System, which can detect FMCG product’s defects, foreign particles, the right spectrum of color while ensuring excellent quality of material crossing through the conveyor belt.  Inability to Balance Demand and Production  Sometimes, the manufacturers face a demand rise by surprise, whereas, and sometimes, it is the opposite. When demand rises, all of a sudden, a manufacturer might compromise on the raw material quality to produce more in a brief time. However, when the scenario is opposite, manufacturers might produce more than the demand, and a lot of it goes to waste. Since FMCG products are perishable, they need to be consumed immediately. If not consumed for long, they become unusable. Demand forecasting is an essential part of commencing manufacturing. Lack of accurate demand prediction can lead to situations where the manufacturer compromises with the food quality. Microsoft Dynamics excels in demand forecasting. Accompanied by its BI technology, manufacturers can easily forecast demands to avoid wastage and keep up with the quality standards.   Personal Hygiene of Food Handlers   Hygiene is the top priority when the world is struck by Covid-19. Especially in FMCG production, where human hygiene can greatly impact the end product. The food-handling personnel should assume proper hygiene and should not have any disease. They should also undergo regular medical checkups and get their temperatures checked before entering the factory. Their hands should be sanitized and must ensure appropriate food handling behavior. They should always have their caps, masks, aprons, and gloves on while treating food. The equipment they use must be sanitized after every interval. An automatic Vision Quality Analysis can be effective, like Trident’s Intelligent Vision System detects if every person wears the PPE they are assigned. It also detects cross contaminations and other detects.   Poor Refrigeration   The temperature plays a huge role in FMCG manufacturing. The products, whether raw or end, need appropriate refrigeration to last long. Poor refrigeration can give shelter to several bacteria and viruses leading to food poisoning. Therefore, it is essential to manage temperature for storage, preservation, transportation, and distribution of frozen, chilled, or food-grade materials.   If not done properly, it can end up ruining your whole production, inviting several harmful bacteria, fungus, viruses, and so on.   While manufacturing, the producer needs to take care of the hygiene of his staff and food while preventing any foreign particle invasion. It is necessary to balance production and demand. Otherwise, it can lead to excess or insufficient food produced, compromising the quality in both cases. Personal hygiene of the food handler and appropriate refrigeration are also extremely important for maintaining food quality. Microsoft Dynamics 365 for Food and Beverages, offers everything a manufacturer needs to keep up with the food quality. Trident Information Systems is a Gold Microsoft Dynamics 365 Partner, who additionally delivers Intelligent Machine Vision System for manufacturing defect detection and PPE detection. For further information, contact us. 

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6 Mistakes that lead to Wrong ERP Implementation and Loss of Time

Supplychain management ERP /

When businesses think of an ERP, the first thing popping up on their head is “how much is this going to hurt?” Indeed, it is one of the most important and massive projects of a business. If implemented properly, it is capable of upgrading each of your business aspects. Otherwise, you may run into trouble.   ERP is a disruptive, tedious, and huge yet beneficial project. Hence, you need to be very careful while implementing it. Given below are some of the stats of ERP implementation to help you understand how important it is to implement it the right way:   Businesses can reduce up to 20% of their operational and administrative costs.  64% of ERP projects go over budget.   ERP projects that might consume more time count up to 74%  94% of businesses see an improvement in their business aspects with an ERP implementation.   Avoid These Common Mistakes While Implementing An ERP  ERP implementation is a big deal and thus needs to be done impeccably. Proper planning and setting backups to avoid issues can help greatly while reducing the implementation time. Given below are some of the common mistakes businesses commit during this time:   # 1 Not Defining Plan and Goals   ERP implementation is more than just smashing the install button. It needs serious involvement and research. One of the common mistakes businesses make during this implementation is not defining the plans and goals of the company. Which may ultimately lead to confusion and added costs. Probably, you might miss some features your business really needs. Hence, it is advisable to sit with your team and discuss where your business needs assistance so that the implementation team can prepare an appropriate solution specifically designed for your organization. A detailed plan will ensure your implementation team is on the same page and works with maximum coordination. Defining a roadmap simplifies the implementation into actionable aspects while ensuring the credibility of your team.   #2 Showing Insufficient Commitment   As already discussed, an ERP implementation is a long and tedious project that demands incredible involvement. It might take up to 6 months to 2 years. It is recommended to plan for athletes one year of implementation to test and iron out the kinks. If you cannot commit to a one-year dedication, you probably want to find faster project facilitation. Otherwise, do not go for the implementation at all until you decide to dedicate yourself to this.   #3 Not Choosing the Right Implementation Partner   It is a foolish mistake that many organizations make, but what drives them? Insufficient dedication, lack of research, and making decisions in haste. Ideally, businesses should look up to at least four industrial references. Identify their credibility while contacting their customers if possible and ask for their reviews. Iron out their kinks with other businesses. It is the most essential step which cannot be taken casually. Make sure you check the track records and experience. Without a good implementation partner, even if you successfully carry out the first two steps, your ERP cannot be as effective as it should be. Implementation partners such as Trident Information systems is backed with more than 150 technical resources and 22+ years of experience so far.   #4 Not Setting up a Proper Budget  One thing that business leaders fail to recognize is the importance of setting a budget. They are often unaware of how expensive the ERP implementation and employee training is going to be. With the urge to “spend less, get more” business leaders often fall into the web of challenges. Such challenges might lead to project disruptions or even failures. Hence, it is crucial to know the costs of every aspect of the implementation and set a proper budget.    #5 Not Disclosing Crucial Business Aspects   Not being honest enough with your implementation partner is another foolish mistake a business leader can make. Again, with the desire to “spend less, get more” they may resent disclosing some crucial business aspects and run into implementation troubles. The implementation team customizes solutions according to your business needs. Without knowing everything in detail, they cannot provide the right solution. Which may hamper your business operation, and you may end up dissatisfied with the results.   Trident Information Systems carries out thorough research on your business and customizes a solid plan that perfectly suits your requirements.   #6 Not Planning a Post-Launch Maintenance  Forgetting about post-launch maintenance is a risky affair. Take it as a living organism. What do living organisms do? They grow, evolve, and improve, the same goes for ERP implementation. Create a plan for the early stages of post-implementation maintenance and improvement stages. Assign a team to gather data on how effectively employees are complementing the software. Your employees are your greatest asset. Listen to their queries and improve the overall ERP performance. Make sure your implementation partner also provides post-implementation support 24/7, while ensuring 100% continuity of the ERP.    Trident carries out thorough research on your business and customizes a suitable solution for your business. It also offers complete 24/7 post-implementation support. Backed with a robust record of accomplishment, Trident Information Systems is someone you can blindly count on. For further queries, contact us.  

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Why is it Important to Understand Trends and Customer Behavior in Retail?

Retail POS Solution /

Fulfilling human desires is a never-ending process. With the magnitude of requirement diversities, it gets even harder. 2020 has been a crazy year for all. It influenced people’s mindsets and needs. For example, People became even more hygiene conscious and decided to ditch certain products. This pattern influenced retailers to a great extent.   Since a market is full of diverse people with diverse needs and desires, it becomes quite tough to bring out a product that fits everyone. But before launching a product or making modifications to the existing ones, it becomes essential to understand a customer. A retailer cannot just randomly pick certain products and expect them to buy them.  To run a successful retail business, retailers need to understand market trends and customer behavior. Retailers can connect customer data in many ways, such as – holding a market survey, going through their feedback, or simply using an AI-based technology like LS Retail which automatically collects customer data from various sources and formats and turns it into a visionary report. Using such technology is more effective, accurate, time-saving, and cuts manual work.   What is Consumer Behavior, and Why is it Important?  Customer behavior drives trends. It is the frame of mind depicted by the consumer while buying, consuming, or discarding a product. Several factors influence customer behavior which revolves around looking for a product, evaluating its dynamics, and eventually consuming it. Then comes the post-purchase behavior, which depicts the satisfaction or dissatisfaction of a consumer.   A consumer goes through various steps before buying a product. Understanding consumer behavior can identify how you can drive them to buy your products more. Analyzing their pattern and modifying your operations can increase the chances of your product being bought rise.   It is the most important aspect of a business because it addresses factors that influence customers’ buying behavior. By understanding their patterns, retailers can differentiate between the needle and the obsolete products.   Understanding consumer behavior and trends can also help marketers present their products in a way that catches their eyes and motivates them to buy a product. It is a key to reaching and engaging customers while convincing them to make purchases from them    An ideal consumer behavior analysis reveals:   What are the mindsets of various consumers on different alternatives (products, brands, etc.)  What are the factors driving them to choose from the alternatives, and clarify their patterns?   What is consumer behavior while researching and shopping?   How their environment influences their purchasing decisions (friends, family, media, etc.)  Collecting customer data to understand their pattern and market trends sure seems like a complicated task. However, it is not if you do it the right way. There is certain Unified software such as LS Retail, which integrates data from different sources and creates a report depicting current market trends and factors driving customer’ buying behavior.  How Does Understanding Customer Behavior and Trends Benefit Your Business?  Understanding what drives customers to buy a product can make a whole lot of difference:   Boosts sales   Improves Product   Helps with More Effective Deals and offers  Develops an Emotional Bond   Promotes Referral Promotion   Increase in Sales with Better Strategies  Once you crack the algorithm driving customers to make purchases, you can use it for your product as well. If there is a specific feature in a product that catches their eye, see if you can offer a similar thing. Is it the packaging that draws them in? What is the emotional value of the product to the buyer? Keeping these factors in mind and adopting relevant strategies can help a retailer boost sales.   Helps Identifying Trending Products  Understanding why a buyer would rather purchase from your competition than from you can help you access the essentials you are missing. You may also make improvements to the product. Maybe they want the product you have but from a different brand, identify what is trending and keep it in your store. LS Retail with its AI technology accumulates market data springing from several sources and addresses what is trending.   Effective Loyalty Programs   Retailers can classify customers in different segments according to their preferences and purchasing patterns while creating attractive deals and offers that are most likely to catch their interest. This way they can offer, buy 1 get 1 free offer and deals like buying two packets of chips at 20% discount.   Loyalty programs have been one of the most efficient ways to boost sales even before the arrival of advanced technologies like LS Retails which makes the process even more seamless.   Develops an Emotional Bond   Letting customers know you understand and take care of their needs helps develop an emotional bond between the customer and the retailer. Humans live for the sense of belongingness, and it does the trick perfectly.   Free Promotion   Connecting with your customers on an emotional level encourages them to purchase more from you and refer their friends and family while boosting referral promotion. Referral promotion is the most effective and cost-efficient promotional method amongst all the promotions. People tend to believe word of mouth from their relatives and friends more than any media or paid promotional approach.   Conclusion   Markets are full of diverse people, with unique needs and requirements. To keep almost everyone happy, retailers must understand their purchasing behavior and market trends. Identifying the factors that drive their buying decisions can be done effectively with LS Retail, a unified software solution that targets every business need. Trident Information Systems is one of its Gold Implementation Partners. Contact us for further information or a demo.  

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6 Benefits of Food Delivery POS Integration for Restaurants

Retail ERP Software /

Time has changed, now many tasks which were done manually earlier are handed over to technology. It did face some resentment at the beginning. However, the time quickly arrived when restaurant owners started using it to its maximum capacity.   POS integration is one such technology. Due to its flexibility and convenience, it helps restaurants give up various monotonous manual tasks and engages staff with more productive activities, such as serving each customer with more enthusiasm, elaborating about dishes more extensively, providing suggestions, etc. It also helps cope with the shortage of labor, allowing staff to work with their maximum potential.   Earlier, a non-integrated POS was just a billing software with no other features. It was always at data loss risk while not being as convenient as a smarter POS. An integrated POS comes with multiple benefits fashioning an easier and smoother working environment.    Accurate Business Reports     Every business needs accurate reports on what is going on. This is how it identifies how much improvement is needed ahead. One of its greatest advantages includes its efficiency to manage different business aspects centrally such as sales, credit, stock, and inventory within a single platform while creating accurate reports on the same. It can also store a great deal of data. These records are digitally captured and displayed way faster than the traditional cash register. In addition, this system can put out the exact anytime from the extensive inventory, especially while devoting any error.     Better Customer Experience     Fluent order receiving, seamless payments, menu variations, reduced wait times, and a lot more are included in the integrated POS system. With this technology, customers are empowered to communicate directly with the chef about what they want and how they would like to have their meals. Everything that was once done manually has been passed on to automation. Therefore, accelerating better customer experience.     Smoother Operations     An integrated POS is more than a billing software. It connects the front office with the back while reducing manual efforts. Now, the waiters can save time by manually going to the kitchen, finding the right counter, and delivering orders. This task is now done through an advanced platform. Both chefs and waiters can avoid confusions, and work in a more harmonious environment. With monotonous tasks being automated, the staff has enough time to serve each customer more efficiently.     Wait Time Reduction     A restaurant might have different food prep areas: there are separate counters for drinks, the main course, and appetizers. An integrated POS allows customers to pay orders from different areas at once. Apart from this, nobody likes to wait in long queues after having a fantastic meal. An integrated POS busts queues and ensures customers can pay and leave faster. It does not leave any scope for traffic at the reception.    Improved Customer Relationships    This system improves customer relationships, allows restaurants to change their menus fast, reduces wait times, and allows safe payment methods like debit, credit, cash, etc. Hence, allowing better and faster customer services. Everything is quicker and better, eventually improving customer relationships with a restaurant. It notes down customer activities and lets restaurants suggest meals they might like.    More Effective loyalty Programs     An integrated POS generates reports on every transaction that happens. It also stores customer data including what they had and how frequently they have the same or similar dish. It is smart enough to read customers and allow decision-makers to make more effective loyalty programs. They can classify different customers based on their frequency, likes, dislikes, and other relevant traits. They can then create relevant strategies meal deals, offers, and discounts. Happy hours can also be planned for everyone based on customer data.     An integrated POS is a lot different than a traditional POS system. A traditional system would barely receive bills and is always at the risk of data loss. Whereas, a smart POS system integrates everything right from the front and straight to the back office making operations smoother and faster. LS Retail offers POS services and lavishes your business with various benefits making your restaurant more efficient. Trident Information Systems is an LS Retail Gold Partner. For further information contact us.  

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Why Good After Sales Services Enhance your Customer Services & Sales Both

Retail POS Solution /

Your job is not done as soon as you sell a product. In contrast, it starts from there! Many businesses use after-sales services as an effective promotional tool. This way, they can gain customer trust and drive the spread of word of mouth. Many organizations optimize after-sales services to build stronger bonds with their customers while encouraging them to come hopping back to you.   After-sales services start right when you sell a product, it includes what you do at the Point of Sale and how you follow up with your customers afterward. Repairing products on warranty or an easy product return policy are some extended services. There are many ways you can upgrade these services:   Allow Seamless Payment Mediums: Nobody likes to stand in long queues. Instead, people demand faster transactions. A cloud-based POS can help streamline the operation while ensuring customer satisfaction. They can even help themselves with payments if no store staff is available to help them out.   Get in Touch with Your Customers After 1-2 Weeks: Contacting your customers after 1-2 Weeks post-sales can give you some essential feedback you can use to enhance your overall services. Ask how their experience was with these services and how they would rate it. Apart from this, it helps generate a stronger relationship between a company and its clients. They feel being recognized and build more confidence in the services.   Maintain Communications: Keep in regular touch with customers through newsletters, articles, videos, webinars, and guides. Keep them updated about your new product or service launch. If you give them every information they need, they are not likely to fall for your competitions.    Personalize Notifications: If you feel your customer is satisfied with your products or services and other sales are happening soon, you can send them personalized emails or messages informing them about the same. Additionally, you can personally suggest what they can get out of it.   Ask for Recommendations: Ask your customers for their recommendations. Let them explain what else they expect from your business and what features are just not for them. Let them share their ideas of ideal services and, if possible, customize the same for them. This is one of the methods to make your customers feel recognized. Apart from collecting customer data like this, you can also use AI-based technology like LS Retail that extracts data from various sources and presents reports on customers’ activities and preferences. This is a much easier and more accurate method.   How After-Sales Services Enhance Your Business  After-sales services are one of the most important aspects of a business. They define what your business is, and how seriously you take your customers. This is what makes or breaks your business. If done right, and implemented the correct strategies, it can ensure the following benefits:   Overall Product/Service Improvement  Referral Promotion  Sales Enhancement   Loyal Customer   Improves your Services/Products   Getting essential feedback from customers on your product can address where you lack. Pay attention to it and enhance your overall services. You can also introduce new services complementing the old ones or custom make packages for classified customers. This way, you can keep innovating and evolving. ERP Solutions like LS Retail sets a platform where your business has comprehensively made reports driving better decisions. Apart from this, your constant improvement depicts your business receptivity. Expressing your customers how your business could improve due to their valuable feedback generates a sense of recognition while subconsciously binding them to your company.    Boosts Referral Promotion   A happy customer recommends a service to their family and friends. It has been observed that people tend to believe Word of Mouth more than any promotional measure. You do not even have to spend a thousand dollars on other promotional techniques when all you have to do is keep your customers happy and let them do the rest for you. This is where the power of multiplication shows up. People also tend to post about products and services on their social media for free exposing you to a greater set of audiences.   Enhances Sales   Improved services plus referral promotions are equal to sales boost. Marketplaces like Amazon and Flipkart provide seamless after-sales services. From allowing a variety of payment methods (debit, credit, cash, GPay) to replacing or returning a product to dealing with customer grievances it supports everything. A unified solution like LS Retail handles every aspect of after-sales services, integrates multiple tasks, and saves time while enhancing sales.   Builds a Stronger Bond with Customers  Good after-sales services make customers feel cared for while developing good relationships. Tracking customer activities and classifying them in diverse groups for suitable deals ensures a sense of belongingness and warmth among customers. Emotions are what drive people to purchase more than their needs. Hence, maintaining an emotional touch with customers ensures their loyalty. There are various methods to collect their data. However, the easiest way is to get an AI-based technology like LS Retail to automatically extract data from various sources and turn them into actionable reports depicting customer behavior and preferences.    After-sales services are an effective marketing tool. Apart from boosting sales and building customers’ confidence, it ensures a healthy bond between a business and the customer. There are certain services like the one LS Retail offers, which takes care of all the after-sales services. Trident Information Systems is a Gold LS Retail Partner who has served various businesses so far. For further information or queries, contact us.  

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How do Successful Loyalty Programs Help in Increasing Sales and Drives Customer Behavior?

Retail POS Solution /

Did you know if you manage to boost your customer engagement rate by as low as 5%, your profit can increase up to 60%? Loyalty programs are a great measure to increase customer engagement from both existing and new customers.   Loyalty programs deliver tremendous benefits to a business, they make the customers feel being cared for, recognized, and valued. Why wouldn’t anyone want to come back to you if you make them feel special? Apart from financial, these programs proffer non-financial benefits as well.   Note that not just any loyalty programs will provide the same benefits, you need to carefully hold research, track customer behavior, understand their spending pattern, and generate customer driving strategies. A unified ERP software like LS Retail can help create loyalty programs like a piece of cake. Essential data is automatically generated in the form of dashboards, providing a single vision of truth. Therefore, driving customer behavior and boosting sales.   Why is Customer Loyalty so Important?  Research has shown that 80% of your business comes from your loyal 20% of customers. An effective loyalty program can ensure repeat business from 47% of your customers. Amazing eye-catching deals can drive a good sum of customers back to your business.   Most people believe that brands should offer loyalty programs while 60% of internet users address ‘earning rewards’ as one of the most valued aspects of a retail shopping experience. It is best to use software that helps create loyalty programs like LS Retail, where customers can earn loyalty points and redeem them in your retail store and its respective chains. You can create different schemes and set rules on how to collect and spend points.  Apart from this it can help segment different customers based on their spending patterns, choices, and habits. It also keeps track of the vouchers and offers that are redeemed or on stand-by.   How Effective Loyalty Programs Help Boosting Customer Sales?  An effective loyalty program can do wonders for your business, boost sales and connect with the customers emotionally. Nothing is more effective than a loyalty program based on a customer’s desires, spending pattern, behavior, and similar factors. Research has shown that people’s emotions drive them to purchase more than their needs. Given below are its amazing benefits:   Greater ROI   It is costlier to acquire new customers than to retain the existing ones. Paying for different forms of promotions can add up to the marketing costs significantly. Additionally, 50% of your existing customers are more likely to spend more on your new product. Hence, providing a higher ROI.   Stay Ahead of the Competition  Shoppers tend to go through a hundred brands before buying a product in a few clicks keeping the product in mind more than the store. It might drive a few businesses like yours to the bottom, putting larger stores like Amazon at the top.   Loyalty programs can change your game while not relying on the pricing alone. Since buyers tend to spend more based on their emotions than their requirements, a loyalty program understands the customer and creates perfect schemes for them. It makes them feel special and connects them on an emotional level.   Understand your Customers   A loyalty program helps you understand your customers better, their preferences, and predict their behavior. With a loyalty program feature, you can effortlessly identify trends, micro-segments and anticipate demands. Upgrade your marketing campaigns keeping customer habits in mind. Plan your stock, mix-match products, and boost cross-selling and upselling. All the channels a customer uses to access your business can store their data, process them, and turn them into insightful dashboards. Without proper customer insights, your business fails to create effective deals and offers.  New Customer Engagement   With a well-structured loyalty program, you can incentivize referrals, rewarding customers who bring new customers to your business. There is convincing evidence suggesting that referred customers are more profitable and loyal than non-referred customers ensuring more loyalty and low churn rates. 83% of customers show greater trust in personal referral than any other form of marketing. McKinsey’s study shows that referrals generate twice the sales of paid promotions.   Creates Brand Advocates  Loyalty programs not only encourage people to increase their engagement with your business but also promote it. According to some research, loyalty programs help boost referral promotion. People recommend a business to their friends and family members if they are happy with the loyalty schemes. Showing your customers how much you value them connects them emotionally and turns them into your brand advocates. Additionally, 86% of costumes engage with a brand by spreading the word.   Final Words   More customer engagement is the essence to boost sales. Ensure customer engagement with effective loyalty programs as it ensures a greater ROI, keeps you ahead in the competition, understands your customers, engages new customers, and creates brand advocates. ERP software services like LS Retail integrate all the channels and extract customer details which later help in making effective loyalty programs. Trident Information systems is a Gold Partner of LS Retail and has served various businesses so far. For further queries or a demonstration contact us.  

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Understand Your Customers’ Purchasing Behavior

Business Central Implementation, Retail ERP Software /

As soon as a business cracks a customer’s buying algorithm, it secures more profit. The online and offline actions that a customer takes before buying a product are referred to as customer buying behavior. It may include search engine consultation, social media engagement, and various other actions. This process is an essential marketing measure to tailor a business’s current products or services and match their customer’s demands.  The ultimate tool that helps understand a buyer’s pattern is AI. It tracks customer behavior through their browsing history, email interactions, click-through rates, and other mediums. Without AI companies have to guess the market trend and pick a marketing strategy randomly. However, with AI-enabled methods, they can classify customers into different groups according to their preferences and pick the most relevant strategy. It becomes easier to understand their needs through technology tracking their behavior.  Apart from AI, there are certain ERP services such as LS Retail, that track prospects and existing customers’ interest and purchasing patterns from their engagement on their websites and other platforms. The analytics team can identify which customer browsed through what product. Also, they can check up on the number of customers retained on the website for a long. But the question remains: how can you understand your customer’s buying behavior?   The first step is to identify your prospective customers. Identify who will be interested in buying your item. Otherwise, it is just a waste of time to engage with customers who probably will never purchase your product.   Then study the inclinations of your valuable customers- the ones who fall for fewer service issues and contribute more to your profit. Understand their psychology while asking yourself the following questions:   Do they make purchases after careful consideration or on impulse?  Do they consider price over quality or vice versa?  Are they your loyal customers who make frequent purchases or are they one-time buyers?  Do they exclusively purchase from you or patronize your competitors as well?  Do they contact you through a precise channel like- your website or an app?  Once you answer these questions, it’s time to dive deeper into the research.   Recognize The Buyer’s Need/ Desire: A person will not purchase a product or service until he needs it. The factors driving him to make purchases can be internal (Hunger or thirst) or external (from a promotion or word of mouth). As soon as you recognize their needs, you can segregate them into distinct groups.   Information Research: As you recognize a customer’s needs/ desires, the next step a customer would take is to carry out internal/external research of your business to figure out the best possible service or product for them. This can involve browsing through the graphics, print, and other media revolving around their central buying decision.   Evaluating Alternatives: At this stage, the customer scans through different products that are potential enough to fulfill their requirements based on alternative product attributes. The customer’s next step greatly relies on their attitude and involvement. For instance, if the customer has a positive attitude with high involvement, they are most likely to consider different brands and companies. However, in the opposite situation, the customer might go through one or two brands.    The Purchasing Stage: this is the second last stage of understanding customer behavior. The final purchase can be disrupted because of two factors 1) negative feedback from other customers and 2) the receptivity towards the negative feedback. A customer might drop the idea of making the final purchase under the influence of other customer feedback.   Post-Purchase Behavior: this is the last and the most crucial stage that defines if the buyer will purchase from the same brand in the future or not. They compare their current purchase with their previous purchase and identify if it meets their expected standards. If the product passes, it generates brand loyalty and more future purchases.   Final Words   With the help of AI or some ERP services like the one LS Retail offers, businesses can accumulate enough customer data to identify their buying behavior, catch current trends and make specific strategies for customers. Trident Information Systems is the Gold LS Retail Implementation partner and has serviced various businesses with the same. For further information or a demonstration, contact us.  

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The Digital Age of Data Intelligence

Microsoft Dynamics Partner /

What comes to your mind when you think of “Data Intelligence?” Is it Business Intelligence? Maybe Business Analytics? Data intelligence is the foundation for creating any insightful report. It is more than analytics.   The process of optimizing Artificial Intelligence and Machine Learning tools to scrutinize and transform large datasets into intelligent data insights, which businesses can further use to improve their services and investments refers to data intelligence. They can implement data intelligence tools and methods to understand comprehensive information with the objective of developing better business processes. The most reliable data analysis is done focusing on these four components:   Descriptive data  Predictive data  Prescriptive data  Decisive data  In other words, if data is “oil,” data intelligence is the “oil refinery.” It understands data and extracts incognito and insightful information while providing intelligence for data-driven decisions and actions. It helps companies extract, engage, and analyze data from different areas:   Allows a 360-degree view of their business or certain areas.   Endorses organizational transformation.   Promotes data-driven culture in the organization.   Help understand customers.   Assists in building new services or products.    Data Intelligence: A Business Essential   Having customers with soaring demands, businesses have to become more active, reliable, and most importantly predictable. Earlier the companies used to promise their service and it was enough for the buyers. However, in this era, things are a lot different now, consumers give a premium to performance than a promise.  Data Intelligence helps you deliver what you promised in the near time. You can easily predict when your machines are going to have downtime while being proactive in fixing them. You can estimate the accurate duration of a project and optimize resources accordingly. Being backed with a precise forecast, you construct reliability into delivery.   The amalgamation of technological advancements and data science drives the opportunity to establish a unified, impactful, and sophisticated data intelligence. In order to improve marketing and business operations with data intelligence, an organization needs to follow these five steps:   The first step is to acknowledge technological advancements of science, data, and software specifically designed to benefit from new opportunities.   Secondly, it is essential to establish a universal identifier to unify online as well as offline first, second and third-party data via graphs and models.   Thirdly, ensure the effective enrichment of data that is being generated and harvested daily.   Then, allow the effective segmentation of data as per the current capabilities of your CDPs, then implement data science and machine learning tools to identify the potential data activation via any channel of interaction, usually known as omnichannel.   Lastly, establish a common software for all the relevant parties empowering data intelligence for all – from data analytics and data science teams all the way to the planning and operation teams. It should be accessible for anyone desiring to exponent current market opportunities.   Business Intelligence   Business Intelligence is the essence of data intelligence ensuring various levels of insights with increased value and technological complexities. It is one of the most crucial business aspects and sets a foundation for your business decisions. It typically includes four types of analysis.  Helps Improving Competitive Intelligence   Businesses can get a competitive edge with such analysis which turns big data into insightful actionable reports. Such solutions allow data access to authorized people ensuring a competitive, secure, and intelligent report. This ensures organizations can make more strategic decisions quickly with this information effectively.   Improves Market Intelligence  Akin to competitive intelligence enhancement, intelligent data analysis can help improve market intelligence by identifying customer insights, customer monitoring, buying patterns, and predicting market trends. Having these details available on a single platform can help businesses become more responsive towards marketplace changes while optimizing manufacturing and cutting waste.   Integrates Data   Since there is data everywhere, in different formats and texts, it makes data analysis a challenging task. However, this technology extracts inputs and turns them into more actionable reports while minimizing complexities existing with data locked in different software and spreadsheets. Having data extracted from various sources and formats is transformed into a single vision of truth, making it easier for entrepreneurs to analyze their businesses and make logical decisions.    Provides Customer Insights   Intelligent data analysis extracts customer data from CRM, social media campaigns, email marketing, and websites while determining customer engagement with your business. It helps an organization identify factors causing low or high engagement and create effective strategies to boost sales.    Bottom Line   Data Intelligence is more than just analytics, it collects data from different sources and refines it to deliver further for generating analysis. Data intelligence can be addressed to the process of optimizing Artificial Intelligence and Machine Learning tools to scrutinize and transform large datasets into intelligent data insights. Business Intelligence is the essence of data intelligence, a business scalability relies on your BI capabilities. Trident Information Systems is equipped with Microsoft’s robust tools ensuring a powerful BI service. For further queries or a demonstration, contact us.   

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How ERP Combats Short Labor Supply in Warehouses?

Supplychain management ERP /

Call it labor shortage, exploding demands, or both, manufacturers face tumultuous stress in 2020. As factories, warehouses, and markets open, the shortage of labor is not going anywhere. As of June 2021, US Bureau of Labor Statistics data, manufacturing added up to 15,000 jobs, but employment is still down by 481,000 from the February 2020 count. Warehousing added 11,000 new jobs. However, the number is still down to 94,000 over the same period.   There are various factors driving labor shortage. Labors might leave one job for another in search of better facilities, salary, flexible working hours, and so on. Therefore, it becomes crucial to retain your existing staff.   Ensure hygiene and employee safety at your warehouse.   Establish ergonomic workstations and equipment.   Allow flexible work schedules.   Enable ongoing training support.   Equip your staff enough to handle multiple jobs.  Be receptive to your employee’s opinions.  No matter what factors are driving labor shortages, the manufacturers have to be more creative when it comes to dealing with labor. One of the best ways to deal with the labor shortage is to adopt an end-to-end ERP.   How ERP Combats Labor Shortage in Warehouses?  Digital transformation comprises all the strategies and methods that ensure optimum labor utilization. Bring a new life to your shop floor and transform your organization for the better. Apart from this, you can make complete use of your shop floor.   Centralizes Control  Keep tabs on all the warehouses from a single vision of reality. Turn big data into insightful dashboards. Identify insufficient processes and embrace growth opportunities. Generate more time and save finances with organization-wide visibility highlighting every growth-oriented opportunity. Have the comprehensive big data report at hand and build more effective processes or relocate your existing staff accordingly. Browse through current demands and available inventory and make effective strategies. Have improved communication and collaboration from top to bottom.   Automate Operations  ERP doubled with robotics automates manual and recurring tasks. It enables accelerated operations and more accuracy while helping you deliver the right services on time to your customers. Your plant and other stimulating areas get safer. While ERP focuses on the supply chain, other workers can focus on more creative or innovative tasks of the organization. With an end-to-end ERP, you can manage your back office with minimum staff working on it. Let the technology make floor plans for you so you can store your products in the most suitable locations within the warehouse.   Unifies Different Business Modules  ERP or Enterprise Resource Planning integrates and automates cynical business factors within the same technological environment, such as manufacturing, finance, inventory and order management, customer, communication, sales and marketing, project management, and human resource. You no longer need to hire multiple people to engage in these sections, the technology does the work for you. You need minimum staff with data unification.  Inventory Tracking   ERP delivers real-time inventory management. From the moment it enters the warehouse till the time it is dispatched. Some ERP service providers like Microsoft D365 enable tracking via mobile phones and other devices of your choice. It ensures inventory tracking anytime without having anyone else collecting and sharing the reports. Discard expired products and keep tabs on inventory that has already been dispatched. Make sure you never run out-of-stock and optimally locate the product within the warehouse.   Innovative Technology  Robotics helps fill labor gaps and increase productivity. As soon as you integrate robots with equipment, the staff starts getting more familiar with their uses. Some end-to-end ERP solution providers, such as Microsoft Dynamics 365, include advanced business intelligence and data analysis that transforms big data into visually actionable dashboards. Many researches conducted has shown that workers perform their tasks better with innovative technologies. The output rises as they start enjoying their jobs. A little creativity does the trick.   Better Transparency  With the advent of social media, millennials, and their younger subordinates extortionate sharing their ideas in the workplace. Microsoft Dynamics 365 fuels enterprise-extensive transparency and collaboration to meet this standard. Microsoft Dynamics 365 integrates different modules within a single system and enables organizational data through intuitive and sharp dashboards, promoting unparalleled visibility. Moreover, it has a unified platform called MS Teams, which connects employees with one another. Irrespective of their position, they can tap into a free flow of communication instantly. For instance, Warehouse staff can quickly communicate to the inventory manager about stocking-in or discarding certain products.   Final Words   The labor shortage is a worldwide issue. As soon as markets opened, the labor shortage caused grave pain. An end-to-end ERP solution can help businesses deal better with enabling centralized control, operation automation, multiple module integration, and so on. Trident Information Systems is a Gold Microsoft Partner that has served various businesses so far. Reinforced with over two decades of experience and a 150+ skillful team, Trident has accomplished a solid track record. For further queries or a demonstration, contact us.   

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