The Importance of Omni Channel Management in Restaurant and Foodservice.

Ensure a seamless journey to your customers and let them place orders from the channel of their choice. Integrate every channel and manage them centrally with an ERP for Hospitalitysuch as LS Retail: one of the best Hospitality ERP Software. Omnichannel was once believed to be used by only retailers focusing on consistent customer experience throughout various channels: Brick and mortar, direct and wholesale. However, many people overlook its importance in the restaurant industry since it operates quite differently than retail. Nevertheless, restaurants and other foodservice providers operate on different channels and can tremendously benefit from it.  

Why an Omni Channel Restaurant Strategy? 

The Restaurant industry is transforming, and so are their needs, a good Restaurant Management Software can help keeping-up with the transformation. Today’s consumers want to order their fast food from anywhere and at any time. It is imperative, and not optional that the customer experience is seamless and connected. Those consumer needs are driving the omnichannel trend. For restaurants, that means providing their customers with multiple ways to order, pay, and receive their meals. 

Restaurant operators are now recognizing its importance in their industry. They are acknowledging the importance of being visible to new customers while embracing multiple channels and hence adopt a wise multi-channel management system i.e., Omni Channel. This is the same reason an eCommerce retailer decides to have a concrete shop to reach more customers. Be it via enhanced delivery options, a non-traditional and pop-up unit, food trucks, or any other medium, restaurants are reaching more customers through different channels.  

How does Omni Channel Management Help the Restaurant and Foodservice Business? 

Customers demand more convenience as soon as they get in touch with your restaurant. It is up to you to offer a continuous brand image and customer experience both online and offline for pick-ups, dine-in, takeout throughout devices. With such efforts, the customer feels looked after and gets a consistent experience. Given below are the few benefits of proper Omni-channel management for your restaurant business: 

Central Control for Multiple Locations 

With LS Retail Hospitality’s Omni Channel Management, control all your food channels centrally from the head office. Set up menu items, recipes, meal deals, and modifiers. The system replicates data and transmits it throughout the Restaurants, automatically allowing you to manage POS (point of sale) terminals and staff from headquarters. Being one of the Best Software for Restaurantit offers multiple tools within the same platform which many of the other Restaurant Management Software fail to offer.  

A Greater Reach  

The more channels your restaurant has, the bigger the audience you can reach. Consider how many additional consumers you could reach if you started offering delivery, takeout, or a drive through.  

In the delivery space, you can choose to collaborate with a third-party service provider, already having a large customer base such as Uber Eats, Takeaway.com, Deliveroo, etc. ERP for Hospitality such as LS Retail itself can manage your delivery and online ordering operation more efficiently. 

Free Flow of Information with Microsoft Business Central 

Integrate omnichannel the correct way with your ERP for Hospitality: POS or food delivery apps. As soon as you are onboard new customers on your POS, you can simply collect their data and optimize it to generate loyalty programs.  

As you integrate more channels you start collecting new data from new sources. If used correctly, you can understand your customers’ behavior and