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Learn how an electronics manufacturer unifies data and gains agility using Dynamics 365 Supply Chain Management

dynamics 365 business central /

Bel Fuse designs, manufactures, and markets electronic circuits products at 24 manufacturing locations across North America, Europe, and Asia. The company’s existing enterprise resource planning solution was highly customized and expensive to maintain, so it decided to deploy Microsoft Dynamics 365 Finance and Dynamics 365 Supply Chain Management. Bel Fuse unified data and can now more easily manage its supply chain operations and finance processes, gaining more agility to respond quickly to changes in the market or its suppliers. With Dynamics 365, we save nearly USD2 million per year in IT service and support fees compared to our previous, highly customized solution. Mark Hodkinson: Vice President of Finance for the Bel Power Solutions Group Bel Fuse Essential step in the supply chain A typical consumer might interact with Bel Fuse products and not even know it. The manufacturer makes the components that power, protect, and connect electronic circuits in products we use every day. Bel Fuse is usually in the middle of the supply chain, relying on smaller parts from its suppliers before passing components on to the manufacturers that create finished products. Founded in 1949, the company has grown significantly in the last 20 years through acquisitions. It has seven business groups, including Bel Power Solutions, which it acquired in 2014. Bel Power Solutions makes the power conversion products for server and storage networks at large server farms and in industrial products like the power sources in hybrid electric vehicles and trains. To manage its enterprise resource planning (ERP) processes, Bel Power Solutions used a legacy version of Oracle that was highly customized and difficult to update. The version was outdated and the month-to-month costs and support for the solution were expensive. With different business units using different ERP systems, Bel Fuse wanted to find an affordable solution to unify the company’s finance and operations processes, starting with Bel Power Solutions. Bel Fuse also needed a solution that would support its material requirements planning (MRP) process, a production planning, scheduling, and inventory control system to manage its manufacturing processes. “Our MRP processing goes in both directions—we require a full dataset and forecasting of what’s coming to us and what’s going out,” says Scott Hasterlik, Director Global IT at Bel Fuse. “We have power assets with 500 components and 65,000 SKUs, so we needed a robust solution to share nonstandard information quickly.” An integrated solution for finance and operations After careful evaluation, Bel Fuse found that Microsoft Dynamics 365 had the right capabilities at the right price for the company’s needs. With Dynamics 365, Bel Fuse had a single system for the first time, the ability to report globally, and a solution that was intuitive to use and easy to add users. Bel Fuse uses Dynamics 365 Finance to automate its financial operations, monitor performance in real time, predict future outcomes, and make data-driven decisions. For operations, the company deployed Dynamics 365 Supply Chain Management, which includes an MRP function and AI to improve visibility across its global supply chain and to improve manufacturing productivity. To aid the quick, seamless deployment process, Bel Fuse worked with Flintfox, a Gold competency member of the Microsoft Partner Network. “Flintfox jumped in, understood what we wanted to accomplish, and helped us move forward on budget,” says Hasterlik. “Flintfox has been a fantastic partner and is still our partner of record.” A wide range of Bel Power Solutions employees now rely on the Finance and Supply Chain Management business applications. Users include staff in customer service, quality assurance, demand and product returns, manufacturing and supply chain ordering, accounts payable, accounts receivable, and engineering. “From decision makers to factory floor managers, everyone is working in Dynamics 365, staying connected and accessing valuable data,” says Stefan Naude, General Manager, Slovakia, at Bel Fuse. Reduced costs, disparate systems eliminated Bel Fuse accomplished its central goal—to reduce the high costs of its previous ERP system while bringing data together in one solution. The company built the capacity it needed without a lot of customizations, helping ensure that the solution would stay flexible in the future. “With Dynamics 365, we save nearly USD2 million per year in IT service and support fees compared to our previous, highly customized solution,” says Mark Hodkinson, Vice President of Finance for the Bel Power Solutions Group at Bel Fuse. Bel Fuse also reduced costs because it now has the tools to fulfill more of its own finance needs internally. For example, a Bel Fuse engineering and distribution site in Italy previously paid an outside firm to do its accounting. “It was easy to move the Italy site into Dynamics 365 and transfer all that work internally to our team in Slovakia,” says Hodkinson. “Now our own team manages the facility’s day-to-day finances even though they aren’t located in Italy. With a common system, we have better access to our own internal talent.” Increased visibility and agility With Dynamics 365, Bel Fuse gained a more global view of financial data and can perform more accurate forecasting. “I always view orders and revenue from a global perspective because the locations are all connected and have so many intercompany transactions,” says Hodkinson. “I rely on Dynamics 365 to help me make sense of complex financial histories to stay on top of complicated billing and payment processes at multiple sites.” With ERP data now centralized and easy to access in the cloud, Bel Fuse can respond with more agility to complex, changing circumstances. When employees in Italy, China, and other countries needed to work from home during the COVID-19 crisis, the company was able to effectively run remote finance and supply chain operations. “We kept all our finance functions moving forward even though we don’t have anyone physically in the office,” says Hodkinson. “We were impressed that our team was able to get everything done while working from home for the first time, and I think that speaks to how intuitive Dynamics 365 Finance was for our team.” As a mid-chain supplier, Bel Fuse is committed to continuing its operations on

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Reinvent business productivity with Microsoft Dynamics 365 and Microsoft Office 365

dynamics 365 business central /

Microsoft Dynamics 365 Business Central is an all-in-one business management solution that helps businesses manage financials, sales, service and operations easier and faster from day one. This e-book explores how the solution integrates with Office 365 to connect business processes and personal productivity like never before, bringing insight and efficiency to your daily tasks[/vc_column_text][/vc_column][/vc_row]

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Dynamics 365 Supply Chain Management dashboard connecting IoT, analytics, inventory, logistics, and real-time supply chain data.

Dynamics 365 Supply Chain Management: What You Can’t See Is Costing You Money

Supplychain management ERP /

INTRO Manufacturers don’t lose money on supply chain problems they can see. They lose it on the ones buried in siloed systems and manual processes — a part sourced from the same supplier out of habit rather than cost, a shipment that could’ve been consolidated but wasn’t flagged in time. Dynamics 365 supply chain management exists to surface exactly those blind spots, connecting sales, supplier, fulfillment, and product data into one system instead of five disconnected ones. IoT Is Where Supply Chain Visibility Starts Real-time visibility into how equipment and parts actually perform begins with connecting them — a single IoT-enabled platform bridging back-office and front-office processes rather than treating shop-floor data as separate from planning data. Digital twin modeling takes this further, letting manufacturers track wear on parts in real time and catch simple inefficiencies that are easy to miss otherwise: sourcing from a familiar supplier by default, for instance, when a comparable part is available elsewhere at lower cost. Analytics Turns Visibility Into Action Visibility alone doesn’t fix anything — it has to feed decisions. Built-in analytics and machine learning let a supply chain system dynamically adjust production and distribution using data most planning tools ignore, like public weather data feeding more accurate delivery forecasts. The same analytics can flag shipment consolidation or expediting opportunities automatically, catching savings a manual review would likely miss — savings that pass through directly to fulfillment cost. Real-Time, Mobile Access Closes the Loop Consolidated data still isn’t useful if the people who need it can’t see it where they’re standing. Decision-makers need the same real-time information whether they’re on the factory floor or at headquarters, with the ability to collaborate across locations without switching systems. This is less about a dashboard and more about removing the extra step of hunting for information before a problem can even be diagnosed. Why Dynamics 365 Specifically Dynamics 365 removes the traditional divide between ERP and CRM, letting employees move between supply chain and customer-facing work without switching systems entirely. Deployment flexibility — cloud, or hybrid combining on-prem and cloud — means a manufacturer can extend existing infrastructure investments rather than replacing them wholesale, which is often the difference between a deployment measured in days versus months. The practical result for a manufacturer: rich analytics, embedded intelligence, and partner-built applications running on one system, rather than reconciling ERP and CRM as two separate sources of truth. Want to see where visibility gaps might be costing your supply chain? Talk to Trident about a Dynamics 365 supply chain assessment.

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Whitepaper: The business owner’s guide for replacing accounting software

dynamics 365 business central /

Replacing your accounting software is easier and more affordable than you may think. Use this guide to learn about the benefits of a modern technology platform, better understand the advantages of a cloud-based solution, and know what questions to ask when evaluating your options.

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AI, IoT, and mixed reality technologies improving supply chain visibility, logistics, and warehouse operations.

Reduce supply chain disruptions with AI, IoT, and mixed reality

Supplychain management ERP /

Reduce Supply Chain Disruptions With AI, IoT, and Mixed Reality Supply chains built on single suppliers and single locations don’t survive contact with real-world disruption — port closures, geopolitical trade shifts, or a single supplier’s factory going offline can stall production for weeks. [Flag: insert a recent disruption stat relevant to your audience’s industry — e.g., percentage of manufacturers reporting supplier delays in the past 12 months.] The response isn’t more inventory sitting idle; it’s a supply chain that senses problems early and reconfigures itself before they cascade. That’s the shift Dynamics 365 Supply Chain Management is built around — replacing static, just-in-time planning with predictive, adaptive planning powered by AI, IoT, and mixed reality across production, inventory, and warehouse operations. From “Just-in-Time” to “Just-in-Case” Planning The single-supplier, single-location model was optimized for cost, not resilience. When one link breaks, the entire chain stops. Manufacturers are now deliberately building in redundancy — multiple suppliers and locations for mission-critical parts — even where it costs more, because the cost of a stalled production line consistently outweighs the premium paid for supply flexibility. This shift also demands shorter production runs. Factories need to serve a wider range of products in smaller batches, with lower changeover time between runs. That requires planning systems that recalculate in near real time as demand shifts, not systems that lock in a monthly production plan and treat disruption as an exception to manage manually. Predictive Planning Instead of Reactive Firefighting D365 Supply Chain Management applies AI-driven demand forecasting across planning, production, inventory, warehouse, and transportation management — so a shift in demand or a supplier delay triggers a re-plan before it becomes a stockout. IoT sensor data from equipment feeds directly into this loop, flagging machine performance drift or maintenance needs before a breakdown takes a production line offline unexpectedly. For manufacturers running multi-location operations across India, UAE, or East Africa, this matters more than it might in a single-plant setup — a delay at one facility needs to trigger an automatic reallocation check against inventory and capacity at other sites, not a phone call three days later. Cut Training Time With Mixed Reality Guidance One of the more underused levers in supply chain resilience is workforce agility — how fast you can get a new or reassigned worker productive on unfamiliar equipment. D365 Supply Chain Management integrates with Dynamics 365 Guides, delivering step-by-step, hands-free instructions through a HoloLens device, walking workers through exactly which tool and part to use at each step of a task. This does two things for resilience specifically. First, it makes equipment maintenance skillset-agnostic — you’re no longer waiting on one specialist who knows a particular machine, because any trained worker can follow the holographic guide. Second, it shortens the ramp-up time when you need to redeploy staff to a different line or location during a disruption, which is exactly when you can’t afford a multi-week training cycle. Guides are authored without code — someone writes the instructions and places holographic markers directly on the machine where the work happens, which means your own team can build and update guides as processes change, not wait on an external developer. What This Means for Your Operation Resilience isn’t a single feature — it’s the combination of predictive planning that reduces reaction time, IoT visibility that catches problems before they cause downtime, and a workforce that can be redeployed without retraining bottlenecks. Manufacturers evaluating this shift should look specifically at how their current ERP handles multi-location inventory visibility and whether production re-planning happens in real time or requires manual intervention. [Flag: insert a client example or case study reference here if available — a specific implementation outcome carries more weight than a general capability claim.] Considering a resilience-focused upgrade to your supply chain platform? Talk to Trident’s Dynamics 365 Supply Chain Management team about what a multi-location, AI-driven planning setup looks like for your operation.

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Business team using CRM software to manage sales, customer data, and communication workflows.

5 Clear Signs Your Business Needs CRM Software in 2026

Microsoft Dynamics CRM /

Here is a question most business owners ask too late: at what point does managing customer relationships in spreadsheets, email inboxes, and memory become a liability rather than a system? The honest answer is — sooner than you think. Customer Relationship Management (CRM) software is not just for large enterprises with complex sales teams. It is for any business that wants to grow its customer base, retain the customers it already has, and make sure no opportunity falls through the cracks. The challenge is recognising when the moment has arrived. Here are five clear signs that your business needs CRM software — and why Microsoft Dynamics 365 is the platform most businesses choose. What Is CRM Software and Why Does It Matter? CRM software is a centralised system that manages every interaction between your business and your customers — from the first marketing touchpoint through the sales cycle, the initial purchase, ongoing service, and renewal. Done well, CRM gives every team member a complete, real-time picture of every customer relationship. Sales knows what marketing has sent. Customer service knows what sales has promised. Management knows exactly where every opportunity stands. Without CRM, this information lives in individual inboxes, personal spreadsheets, and people’s heads — and every time someone leaves the business, some of that knowledge leaves with them. 5 Signs Your Business Needs CRM Software Now Sign 1 — You Are Losing Leads Without Knowing Why Leads come in through your website, social media, phone calls, and referrals. But if you are managing them manually, some of those leads are simply not being followed up — because they were logged in the wrong place, assigned to the wrong person, or forgotten during a busy week. A CRM captures every lead automatically, assigns it to the right team member, sets follow-up reminders, and tracks every interaction. Nothing gets lost. Every opportunity gets the attention it deserves. If you have ever discovered a warm lead that was never followed up weeks after it arrived — your business needs CRM. Sign 2 — Your Marketing and Sales Teams Work in Silos Marketing generates leads. Sales closes deals. But when these two teams work from different systems and different data, the handoff between them is where opportunities die. Marketing does not know which leads converted. Sales does not know which campaigns generated their best prospects. Neither team can make decisions based on the complete picture — because that picture does not exist in any single place. CRM creates a shared view of every customer and every lead — so marketing can see which campaigns produce sales-ready prospects and sales can engage leads with full context on their marketing journey. The result is better targeting, higher conversion rates, and a measurable improvement in revenue. If your marketing and sales teams regularly blame each other for pipeline problems — your business needs CRM. Sign 3 — You Cannot Easily Create Quotes and Track Invoices For businesses that sell through a quotation process — professional services, manufacturing, technology, or any B2B operation — the ability to create, track, and follow up on quotes directly impacts how quickly deals close. A CRM with a built-in quoting and invoicing module connects the entire opportunity-to-cash process: If your team is manually creating quotes in Word documents and tracking them in a spreadsheet — your business needs CRM. Sign 4 — Customer Service Issues Are Falling Through the Gaps Customer service quality is directly tied to information quality. When a customer calls with a problem, the speed and accuracy of the resolution depends on whether your team can instantly see their complete history — what they bought, when, what issues they have had before, and what was promised. Without CRM, this information is scattered across email threads, support tickets, and different team members’ notes. The customer ends up repeating themselves. Issues take longer to resolve. Satisfaction drops. CRM centralises customer service management: If customers regularly complain about having to repeat their issue to multiple people — your business needs CRM. Sign 5 — You Cannot See How Your Business Is Really Performing Good management decisions are built on good data. But if your sales pipeline lives in a spreadsheet, your customer data is in email, and your service records are in a helpdesk tool — getting a clear, current picture of business performance requires manual compilation that takes hours and is outdated the moment it is finished. CRM provides real-time dashboards and reports that give every level of the organisation instant visibility: If your management team regularly makes decisions based on instinct because the data is too hard to access quickly — your business needs CRM. Why Microsoft Dynamics 365 CRM Microsoft Dynamics 365 is one of the world’s most widely adopted CRM platforms — and for good reason. It covers every scenario described above in a single, unified platform: lead management, marketing automation, sales pipeline, quoting and invoicing, customer service, and real-time analytics — all connected on the same data model. Key advantages over standalone CRM tools: Why Trident Is India’s Trusted Dynamics 365 CRM Partner As a certified Microsoft Dynamics 365 partner, Trident Information Systems has helped businesses across sales, marketing, manufacturing, retail, and professional services in India implement CRM solutions that close the gaps described in this article. Our CRM implementations are configured around your specific sales process and customer management requirements — not a generic template. Ready to find out how CRM software can transform your customer relationships? Book a free Dynamics 365 CRM assessment with Trident today. For more insightful content and industry updates, follow our LinkedIn page.

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Retail ERP and e-commerce integration dashboard managing inventory, orders, and online sales.

7 Reasons Your Retail Business Needs a Unified ERP and E-Commerce Integration Solution

Retail ERP Software /

Here is a scenario that will feel familiar to most retail operators: a customer visits your website, sees a product marked as available, drives to your store to buy it, and finds out the shelf is empty. Your website still shows it in stock. Nobody knows why. Or this one: a loyal customer who buys from you in-store every week places their first online order — and receives a “welcome, new customer” email. No recognition of their purchase history. No loyalty points applied. No sense that the business they have been giving you for two years means anything in the digital channel. These are not technology failures. They are integration failures — and they happen every day in retail businesses running separate, loosely connected systems for their physical stores and online channels. The solution is retail ERP and e-commerce integration — specifically, a retail-oriented integration solution designed from the ground up for the way retail businesses actually operate, rather than a generic middleware tool that treats your retail operation like any other business. This article covers the seven concrete reasons why retail-specific ERP and e-commerce integration delivers outcomes that generic solutions simply cannot match — and what to look for when evaluating your options. Why Separate Retail Systems Are Now a Competitive Liability Brick-and-mortar retail is not dead — but purely physical retail without a connected online presence is becoming increasingly rare. Today’s retail customer moves fluidly between channels. They discover products on social media, research them on your website, check availability through your app, visit your store to see them in person, and expect to complete the purchase on whichever channel is most convenient at that moment. Research consistently shows that 81% of consumers use mobile devices as part of their shopping research — and the majority of purchasing journeys now involve at least two channels before a transaction is completed. For retail businesses, every additional sales channel represents a potential revenue stream. But it also represents a new source of operational complexity — unless every channel shares the same data, the same inventory, the same customer records, and the same pricing. When they do not, the experience falls apart. And in a market where customers have endless alternatives, an experience that falls apart drives them to a competitor without a second thought. The Real Cost of Running Disconnected ERP and E-Commerce The cost of disconnected retail systems is distributed across every channel, every function, and every customer interaction — making it easy to underestimate until you try to measure it: Why Generic Integration Tools Fall Short for Retail Many businesses attempt to solve the integration challenge with general-purpose middleware tools — platforms designed to connect any two applications regardless of industry. Generic integration tools can technically connect a retail ERP with an e-commerce platform. The problem is that retail has specific operational requirements — BOPIS fulfilment logic, zip-code-based inventory routing, loyalty program data synchronization, multi-currency retail pricing rules — that generic tools are not built to handle natively. The result is months of expensive custom development to configure a generic tool for retail-specific scenarios, followed by ongoing maintenance overhead every time either connected system updates. A retail-specific integration solution — or better, a unified retail platform — delivers all of this functionality out of the box. 7 Reasons to Choose a Retail-Specific ERP and E-Commerce Integration Reason 1: Consistent Products and Pricing Across Every Sales Channel The most fundamental requirement of a unified retail operation is consistency — every channel showing the same products, the same prices, and the same promotions at the same time. When your product catalog, pricing structure, and promotional mechanics live in your ERP and distribute automatically to every connected channel, consistency is structural — it happens automatically rather than requiring manual synchronization. A retail-specific integration solution enables: For retailers managing hundreds or thousands of SKUs across multiple channels, centralized product management is not just a convenience — it is a necessity. Reason 2: True Omnichannel Fulfilment — Buy Anywhere, Deliver Anywhere The modern retail customer expects to complete their shopping journey on their own terms — and that means the fulfilment model needs to be as flexible as they are. Buy Online, Pick Up In-Store (BOPIS) is now a baseline expectation for omnichannel retailers — customers order online and collect from their preferred store, combining the convenience of online shopping with the immediacy of in-store collection. But executing BOPIS reliably requires real-time integration between your e-commerce platform, your ERP, and your in-store systems. A retail-specific integration solution enables the full range of omnichannel fulfilment scenarios: Each of these scenarios requires real-time data sharing between the e-commerce platform, the ERP, and store-level inventory — which only a retail-specific integration solution delivers reliably. Reason 3: Real-Time Inventory Visibility Across Every Location Inventory accuracy is the operational foundation on which everything else in omnichannel retail depends. Without accurate, real-time inventory data across every location, BOPIS fails, online availability is unreliable, and customer trust erodes. A retail-specific integration solution delivers inventory visibility that generic tools cannot: The business impact of real-time inventory accuracy extends beyond customer experience. Buyers make better purchasing decisions. Markdowns are more targeted. Overstock and out-of-stock situations are identified earlier and resolved faster. Reason 4: Unified Customer Data Across Digital and Physical Channels A customer who has shopped with you for five years should feel known — regardless of which channel they use. Their purchase history, preferences, loyalty status, and contact information should follow them seamlessly across every interaction with your brand. This only happens when your ERP and every connected channel share a single customer database — updated in real time by every transaction, regardless of where it occurs. A retail-specific integration solution delivers: Reason 5: A Single Loyalty Program That Works Everywhere Loyalty programs are one of the most powerful customer retention tools available to retailers — but only when they work seamlessly across every channel a customer uses. A loyalty program that earns points in-store but cannot redeem them online,

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Turn prospects into engaged customers with intelligent sales and marketing

Microsoft Dynamics CRM /

[vc_row][vc_column][vc_column_text] The selling landscape is undergoing fundamental changes, many of them driven by the effects of B2B customers’ experience as everyday consumers. Many retailers have created personalized, nearly immersive, online experiences for each customer. Consumers shopping for goods and services continually experience fresh and delightful interactions, from highly customized offers and recommendations to frictionless channels to 24/7 interactions. Using Microsoft Dynamics 365 for Marketing and Microsoft Dynamics 365 for Sales organisations are improving  their profit margins. The impact of B2C on B2B Today’s B2B buyers have high expectations, and those expectations will not be met if B2B buyers are accustomed to sophisticated consumer interactions in their personal lives. Executive B2B buyers are not impressed by marketing driven by large, relatively impersonal data analysis that leads to inconsistent and conflicting interactions or sales outreach that doesn’t cater specifically to their needs at the right time. The source of the problem may be largely invisible to the companies perpetuating this issue. Many organizations believe themselves to be customer-centric, while their buyers may not agree. That’s a significant disconnect. Clearly, B2B has much to learn from B2C companies. Customer experience – the rewards for getting it right Many B2C organizations have strategically embraced modern technologies like customer data platforms (CDP) and artificial intelligence (AI) to gain a 360-degree view of their customers and follow through on those insights to optimize customer engagement. The rewards for getting this engagement right are substantial. Many buyers are willing to pay more for a better customer experience. In terms of the potential benefits a great experience can have on sales success, a McKinsey study reported that organizations can expect: 10-15 percent lower customer churn 20-40 percent increase in the win rate of offers Up to 50 percent lower service costs Take a new approach B2B companies must move away from their legacy approaches based on large, relatively impersonal data analysis and move to solutions that unify relationship data across the full customer lifecycle. That way, they can gain insights that help build credibility and trust with buyers. They can run multi-channel campaigns to increase sales-ready leads, create personal experiences, and use guided process and AI to anticipate and respond faster to customer needs. They can build the ongoing, high-quality relationships that are necessary for long-term success. Four principal goals Turning prospects into engaged customers is a process. In order to achieve these goals, organizations must focus on 4 key priorities: Nurture more demand Personalize buyer experiences Build relationships at scale Make insight-driven decisions Each of these drives results by using deep reservoirs of data in making technology feel more human. Nurture more demand Relying only on conventional, basic email marketing as the primary source of leads is simply not effective enough. In fact, the more focused and demanding the customer universe is, the more essential it is to gain deep insights into what those customers expect. Northrop & Johnson,  a leading global yacht brokerage, competes for multi-million dollar customers using technology its industry has been slow to adopt. Using Microsoft Dynamics 365 for Marketing has created a decided competitive advantage: Vital insights into their customer base have helped to drive a 70 percent increase in charter sales. In any industry, companies need to generate leads across multiple channels, nurture large numbers of leads while prioritizing each one, and use data-driven insights to deliver leads that are sales-ready. Nurturing more demand is critical to growth. Personalize buyer experiences It’s time to end friction, inconsistencies, and the “do you know who I am?” part of the customer experience. Companies can acquire a holistic view of buyers, predict buyer intent, and orchestrate a connected, personalized journey for customers. In an era where guests have more choices than ever for leisure and entertainment, Tivoli delights its guests by using Dynamics 365 Customer Insights to stay one step ahead of expectations and transform the guest experience. With its deeper understanding of guests, it can add new chapters to its long tradition of imagination and innovation. Build relationships at scale Mutually beneficial relationships don’t simply happen with more data. Companies need to build credibility to establish and grow relationships with customers. Together, Dynamics 365 and LinkedIn enable the company to have increased information about, and impact on the sales relationships that are added to its sales pipeline, even as that pipeline experiences exponential growth month over month. Make insight-driven decisions Here’s where sales and marketing can truly align: utilizing data to uncover insights that lead to better-informed decisions throughout the sales process. This can improve performance, empower employees, and enable the company to gain increasingly effective strategic insights. With more than 1,500 pubs serving guests throughout the UK, Marston’s launched a business transition by bringing together guest data that was scattered across multiple systems into Dynamics 365. With their locations’ guest data now unified, Marston’s will gain a complete view of guests, which can be harnessed to generate customer satisfaction and strategic insights. This approach helps drive improved performance throughout the company, including the opportunity to empower employees – an often-overlooked aspect of a company’s success. Aligning sales and marketing: The intelligent way to succeed It’s possible to create exceptional experiences, drive more qualified leads, and increase revenue if an organization has the vision, process, and technology to harness all the data available. This requires high-level technology with well-defined business goals and sales and marketing applications fueled by keen intelligence. We have a compelling offering to accomplish just that with Microsoft Dynamics 365. Get in touch with our representative to request a demo for Microsoft Dynamics 365 for Sales & Microsoft Dynamics 365 for Marketing Blog Reference : https://cloudblogs.microsoft.com/dynamics365/bdm/2019/09/19/turn-prospects-into-engaged-customers-with-intelligent-sales-and-marketing/[/vc_column_text][/vc_column][/vc_row]

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