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Attract More Customers to Your Restaurant with Email Marketing

What comes into your mind when you think of marketing? Facebook ads or google perhaps? But there is a more convenient and cheaper marketing method which is called email marketing. You can use Restaurant CRM to pull out the list of interested people visiting your website or any touchpoint. A Restaurant POS Software too tracks customer transactions and helps understand their spending pattern. But do you know what exactly email marketing is? To be simple, email marketing is a medium to establish communication with your customers or audiences via emails. This typically includes creating an email list and pursuing the recipients. You can create innovative content such as emailers, messages, cards, and so on to implement and progress your marketing plan. A Restaurant CRM Solution is responsible for maintaining healthy relationships between your restaurant and customers. It plays a key role in strategizing your next marketing plan. Therefore, Restaurant CRM is a suggested software to use in your email marketing plan. Email marketing has proven itself to be a significant and affordable method to lure customers into your business. Creating an email list is the fundamental step ahead. Restaurants typically collect emails from their customers or from those who would like to receive an update, details, and offers of their restaurants. According to several surveys, email marketing is the best marketing technique. It is even better than social media platforms such as Facebook, Instagram, etc. the ROI is impressive; email marketing generates $38 for every $1 spent. Moreover, if planned thoroughly, your email is more likely to be opened than a tweet. Why is Email Marketing So Significant? Apart from enhanced security and general effectiveness, there are loads of reasons to build out and use email lists to promote your restaurant. Using Restaurant CRM makes the entire process a lot easier. Here are some statistics to back this statement up: Emails outrace every other platform when it comes to receiving the customer’s attention and offers. Up To 73% of recipients prefer their communication with a business using an emailing platform. About 68% of customers prefer to hear from a restaurant through the mail. A single email campaign can trigger up to $3,500 in sales. Segmented email campaigns can boost your revenue by 760%. Email marketing engagement has seen significant growth over the last year. About 59% of respondents stated that emails affected their purchase decision. It increased about 5% for returning customers which ended up boosting 25%-95% revenue. Customers prefer permission-driven promotional methods over forced advertisements. With a Restaurant CRM, you can identify customers who are open to any sort of promotion, and those who repent of such measures. A consent-based promotion is driven by the openness of a customer towards your advertisement. They can block your emails or unsubscribe if they are not satisfied. Major Reason to Choose Email Marketing Over Digital Advertising! Another major reason to pick email marketing over digital marketing is that digital ads are becoming harder and more expensive. The Restaurant POS System, on the other hand, enables the restaurant management to track their customers. This way they can target the right campaign to the right customers without fuss. However, no matter where you are operating in the world, you might have heard about the war going on for consumer data and data privacy. Both the government and the consumers demanded data transparency when it comes to how their data is obtained and processed. Sounds fair enough, isn’t it? However, this will bring chaos for small to medium businesses that relied on digital ads. Earlier, they had to pay Facebook for their ads and Facebook would target the right audience and the rest of the marketing is done by Facebook itself. However, soon enough, things are not going to remain as easy as they are. Facebook and Instagram heavily relied on third-party data to run ads. Without this data, running digital ads is going to be difficult. Restaurants can easily use their Restaurant CRM. They can easily spot their target audience using software like LS Retail Mobile POS to understand what dishes are getting popular and which dishes need to be removed from the menu. You can also segregate customers based on veg, non-veg, and vegan, and send them related offers via emails. How can Restaurants Use Restaurant CRM to collect and make a customer list? Collecting a list of emails is harder than sending them. Before 2020, collecting emails was a manual task, or done through a website. COVID-19 gave a significant boost to contactless dining solutions like QR code menus, and contactless ordering and payment. A Restaurant CRM helps track customer activities, what they are ordering, and what they prefer to purchase. Restaurant Management ERP utilizes Power BI tools, to help track and organize their data in a way that drives better strategies and supports effective loyalty programs. Preferring suitable Restaurant Software Companies over disparate systems is effective for targeting the audience. A survey revealed that customers are willing to pay extra and share their details like contact numbers, emails, etc. in exchange for good customer service at a restaurant. LS Central is one of the Best Restaurant Management Software which offers a Restaurant ERP Solution and Restaurant CRM on the same platform. Its POS Software Solution integrates the front office to the back; waiters can take orders on the table and send them to the kitchen at the right counter without visiting there physically. It encourages contactless and faster operations. In addition to it, it empowers your employees with hand-held devices and the ability to complete tasks more smoothly. How can Restaurants use Email Marketing Effectively with a Restaurant CRM? Restaurants are recommended to use Restaurant CRM as it becomes easy for them to collect customer data. With Restaurant ERP Software Solution, you can successfully start email campaigns hassle-free. Here are some of the methods to do the same. Build Your Audience To build an audience, make sure you collect their name, number, and other contact details. Your Restaurant POS

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What Tool Does Your Restaurant Need for Successful Loyalty Building Strategies?

Restaurant Management ERP / Trident

Determining how to attract more customers and encouraging existing customers to stay needs innovative strategies. For which restaurants need thorough analysis of their customers. A Restaurant CRM Solution like LS Central can provide an impactful platform for the same. With Power BI-driven tools, strategists can access real-time customer-oriented reports defining their spending patterns, preferences, and other relevant details through insightful reports. You must be wondering; how does Power BI (Business Intelligence) manage to provide such insightful reports? Power BI is a collection of software services, applications, and connectors working together to turn distinct data sources into coherent, visually impressive, and interactive insights. It gathers and integrates data from different touchpoints and provides thorough research on each customer. Digitalization plays a key role in creating loyalty-boosting strategies. Restaurant POS Software, for instance, is more than just your regular billing software. It records every transaction, which later helps in building reports. Without customer insights, your loyalty boosting strategies are going in vain. Multiple factors can hinder your success such as: Inability to recognize customer patterns and implement the wrong strategy on them. Sudden customer preference changes lead to an imbalance in services. Inability to implement the right meal plans in the right chain. Offering discounts on the wrong meal plans. Inability to provide customized services. Seeing every customer with the same vision. Confusing wrong groups for certain deals and orders. Inability to look appealing enough to the customer. Using obsolete strategies can bore customers. A successful Restaurant CRM Solution is the one that helps you resolve these issues and provides a smooth ecosystem for inventing impactful loyalty boosting strategies. Use LS Retail’s Power BI to Foster Innovative Loyalty Boosting Strategy To retain your customers and build loyalty in your restaurant, you must reward returning customers with offers and deals they cannot resist. LS Central Restaurant CRM Solution uses Power BI to identify loyal customers effortlessly. Using this Software for Restaurant Management, create loyalty programs that complement your goals. Understand Your Customer’s Pattern A loyalty program gives excellent value toward understanding your customer preferences better while efficiently predicting their next step. You can identify meal trends, micro-segments, and potential demand. By understanding your customer habits and identifying when and what vouchers are offered and are redeemed, you can enhance your marketing campaigns. With its POS Software Solution, you can also optimize stock mix and distribution. Craft Attractive Loyalty Programs As soon as you tie up your loyalty strategies with LS Retail Restaurant ERP Solution, you can craft programs to achieve your goals optimally while boosting customer satisfaction. Design different tiers with specified benefits. You can also set rules on how to collect and spend them. The best and most effective part is, you can segment customers according to their choices and preferences, then offer certain deals and offers according to the same. Build an Emotional Bond with Your Customers Apply customer data into your strategies and make your returning customers feel cared for. They might not realize it but subconsciously, they will create a special bond with your restaurant. Attractive deals will encourage them to bring their loved ones to your restaurant on their next visit. Alternatively, you can include a strategy that supports this idea; a deal that gives a certain discount if you bring someone with you on a certain date or day of the week. Numerous deals can be created using the same strategy. Optimize Omni-Channel Whether your customers order food online or come to your restaurant, you can still track their preferences and spending using omnichannel. This is essentially useful for providing customized offers and logical communication. You can create a tiered loyalty program to drive repeat online and offline business. You can divide a promo according to platforms; online and offline having different promos. Send customized vouchers on birthdays or anniversaries to VIP customers. You can also offer a blended order and pick-up mode. Let them order food online which they can later pick on their way home if they do not want to get delivered by your delivery boy. Without impactful strategies, restaurants, especially emerging restaurants, cannot survive for long in this cut-throat competitive era. LS Central Restaurant CRM Solution provides a platform that allows crafting impactful and relevant strategies. If you are looking for LS Central implementation, you may contact us.

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Why Should Large Scale Businesses opt for Microsoft Dynamics 365 Business Central SaaS?

Business Central Implementation / Trident

Back in the day, businesspeople perceived cloud-based software implementation to be well suited for only small to medium-sized businesses. It had an image of reducing the upfront and implementation costs for SMBs while large-scale businesses still preferred to stick to the traditional on-premises software. However, Microsoft Dynamics 365 Implementation has shunned this perception. Greater control, more functionality, and complete customization are some of many Dynamics 365 Business Central Features. Large-scale businesses have begun to accept Microsoft Dynamics 365 Implementation to manage their complex requirements. It is one of the most popular enterprises resource planning which is now considered well suited for large enterprises. At the recent Annual Directions Conference, Rayner Vas (software engineer), and Christian Heide Damm (architect) elaborated on Microsoft’s investments and enhanced performance. Now, Business Central refrains from any limitations on the number of users, transactions, sessions, or size of the database, making it a suitable option for businesses of varied sizes. Business Central Licensing is also very flexible. The Forrester research also backs up this claim; they state the total impact of Business Central on a business’s economy. They found out that businesses who opted for Microsoft Dynamics 365 Implementation successfully attained operational efficiency, cut costs, and easily scaled their deployments. This growth is a result of the support that the cloud offered. However, if you are still unsure about Microsoft Business Central, we have compiled the top three reasons to convince you to choose it for your large-scale business. Steady Scalability Microsoft Business Central allows as many users as your business needs. There is no limitation to your growth. Each Business Central instance comes with data storage of 80 GB. According to Microsoft, this is more than enough space for different organizations. Even if a company needs expansion in their data storage, they can add it. Business Central keeps adding regular performance enhancements to ensure enough scalability for even the largest organizations. Latest features like SQL Compression – a technique that is also employed throughout other Microsoft Dynamics 365 cloud services. It helps reduce database volume and enhance performance. Its service functionality also tracks unanticipated database growth while aiding users to catch issues in the earlier stages and prevent unexpected database use. In addition, the Business Central Admin Dashboard also helps the users to manage their database costs continuously. Having complete visibility of your data and being able to see exactly what you are using; you can calculate the total costs and plan the budget accordingly. According to further reports by Forster, almost all the Business Central users state the benefits of being able to scale users and enjoy license types. Also, during turbulent times like pandemics, they could keep their ERP (Enterprise Resource Planning) resources on provision and cut costs. On the Go Productivity Being a cloud-first solution, Microsoft Dynamics 365 Implementation enables its user’s freedom of action. In the past couple of years, some large-scale businesses faced shortcomings when it came to making rapid changes. For instance, large-scale businesses working on premises could not fulfil the requirement of remote work overnight. Those who were already running in Cloud could successfully adapt to it. Reports also suggest that firms who invest in technologies which enable remote work will eventually enjoy a competitive edge through a more engaged workforce. Furthermore, it was also reported that business central users noted that being on SaaS allows their transition to remote work a lot easier than it would have been with their previous on-premises ERP software. Best In-class Security for Your Business It is not hidden from anyone how robust Microsoft security is. Microsoft takes its security very seriously. It costs about USD 1 billion a year. It has shown its security’s continuous enhancement in multiple ways: from data encryption to identity isolation to automated threat detection, and just-in-time access. A few years ago, some customers were hesitant about using cloud services because they thought it was not safe enough. Nowadays, however, the situation has reversed. Business owners are more inclined toward the concept of the cloud due to its unparalleled security. With Microsoft Dynamics 365 Implementation, users can take complete advantage of the full security infrastructure provided by Microsoft cloud to its users. Overall, because of the above-mentioned reasons and more, numerous retailers chose Microsoft Dynamics 365 Implementation. For Microsoft Business Central Demo, contact Trident Information Systems. We are a gold Microsoft Dynamics 365 partner and have served various business ventures.

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Why are Contactless Self Services Now Trending in the Hospitality Industry?

Restaurant Management ERP / Trident

Digital transformation is reshaping industry operations, especially in hospitality. Hospitality ERP Software is among the top solutions that restaurant owners are opting for now. Covid-19 Pandemic has boosted the digital evolution even further, because of which it has become a necessity to help keep up with this neck-to-neck competition where everyone is struggling with survival and maintaining profit at the same time. There is plenty of Hospitality ERP Software available in the market which offers contactless services like POS (point of sale), real-time data analysis, front, and back-office integration, etc. It has become obvious why this industry requires ERP for Hospitality, it faced various challenges which could only be combated with contactless technology. Social Distancing Retaining Customers Long Waiting Lines Maintaining Hygiene Lack of coordination between the front and the back office. Social Distancing operating a restaurant and complying with government social distancing regulations became the biggest challenge of all time. Business owners needed well-equipped Restaurant Management Software to keep up with the regulations and maintain a good customer inflow. Retaining customers In this dynamic era where consumers are constantly changing their demands and needs, restaurants need to adopt new strategies to retain existing customers and lure new customers to their business. This Hospitality ERP Software, with its dynamic tools, help you make customer-retaining strategies. Long Waiting Lines Traditionally the customers had to wait in the long queues after arriving or leave the restaurant to complete the ordering and billing process. However, now they need Hospitality ERP Software to make the process less frustrating and time-consuming. Maintaining Hygiene These days, one of the biggest challenges of all time includes maintaining hygiene, since the covid outbreak, this has become of the topmost concern of all times. Lack of Coordination in the Back and Front Office It gets quite tricky to maintain coordination between the front and the back office without a contactless service. A cloud-based POS can help with the issue. As soon as the order is placed the information will be flashed to the designated kitchen counter. This not only saves time but also maintains coordination between the front and the back office. How Contactless Service Upgrades the Hospitality Industry? Going contactless can have tremendous benefits; from maintaining hygiene to boosting customer inflow, you can witness it all. Its further benefits include: Ensured Safety: one of the biggest concerns these days is maintaining hygiene and ensuring safety. Covid-19 has reconfigured the complete hospitality preface. Contactless services ensure touchless dine-in, payments, and other services, which helps build confidence in the customer’s eyes. Apart from this you are entitled to faster operations and do not have to fear data loss since everything is stored in the cloud. Increased Mobility and Flexibility: an advanced Restaurant POS Solution makes sure the orders are accurately and instantly placed, straight from the table to the kitchen. It can also display nutritional and allergen information. Everything is extremely handy, which ends up saving your staff’s efforts. Therefore, they can serve each customer more attentively enough with greater enthusiasm. On one hand, they can bill from a device and on the other hand, they can take care of an entire group of customers enjoying their meal at the terrace. This is the magic of mobile POS. Loyalty Programs: you can get real-time data at hand and track customer behavior to generate individual deals, offers, discounts, and other loyalty programs with Hospitality ERP Software. This is extremely helpful to retain existing customers and luring new customers into the business. Track your customer’s spending pattern and use it to your advantage. Get real-time market data and launch happy hours. Prepare meal deals, exclusive offers, and discounts for your customers. Cut Costs and Boosts Profit: you can have real-time data at hand which ensures better business insights and suggests the number of ingredients needed, so you could order just the amount you need and minimize wastage. Therefore, it helps cut costs and increases profit margin. Also, you can cut down on inventory you do not need at all. Get it out of your list and use the balance on something more productive. Develops a Goodwill: adopting contactless service not only makes business operations seamless, saves time, and cuts costs but also helps in building goodwill. It is a good measure to rapidly draw customers and generate a brand name. Everyone is drawn to more comforting and quicker services. Mobile POS allows seamless ordering, payments methods, and customizations which adds up as one of the precise qualities of your business. Back and Front Office Integration: Using a Restaurant Back-office Management Solution you can experience great back and front office integration and make the ordering and serving process seamless. Hospitality ERP Software identifies the exacts amount of ingredients needed and place orders accordingly. Everything gets faster when the cloud comes into play. You can take orders via mobile POS and transmit the same data to the correct kitchen counter. It saves the staff’s time and efforts which would have been consumed by doing everything manually. Adopting a Hospitality ERP Solution for your hospitality business can reap tremendous benefits, especially during this cutthroat era. Make sure you avail yourself of assistance from a reliable service provider with years of experience and relevant skills such as Trident Information Systems who are also a Gold Partner of Microsoft. For further information or a demonstration, contact us.

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Use Microsoft Power BI to Drive More Customer into Your Restaurant

Restaurant Management ERP / Trident Information Systems

Restaurants these days are looking for the perfect Restaurant ERP Software Solution that fulfils their business needs such as LS Retail ERP. An ideal Restaurant Management Software is reinforced with insightful tools like Microsoft Power BI. Power BI is a robust tool used to extract insightful reports on customers or the overall business. It helps integrate distinct data sets, cleans data, and transforms it into a data model, and generates graphs and charts to provide data visually. The set of information can also be shared among other Power BI users in the business. Overall, to boost and drive existing and new customers into your restaurant needs concrete data. Based on this, restaurants then make appropriate strategies like loyalty programs, offers, deals, discounts, rewards, and so on. Microsoft Power BI collects data from almost all the touch-points, turns them into actionable reports, and helps restaurants achieve their target. Restaurants trying to understand their customers traditionally are left behind. Having outdated Software for Restaurant Management is another factor adding to it. Due to a lack of customer insight businesses might face issues such as: Inability to meet shifting customers’ preferences. Poor brand management. Lack of clarity on creating loyalty programs. Poor meal planning. Detachment with valuable customers. How does Power BI help restaurants drive More Customers in? Using Microsoft Power BI, restaurants can track every transactional action taken by the customer, understand it, and based on it, help create relevant strategies to drive more business in. Creates Effective Loyalty Programs You can create effective loyalty programs based on your customers’ actions. You can segment customers according to their preferences and spending patterns. Segmentation enables the right program allocation to the right group. You can also create separate programs for individuals. For instance, giving away coupons and loyalty points drives more sales of services or meals. Deals Based on Geography You can also establish loyalty programs geographically. According to customer preferences in a certain area, you can create relevant offers. Also, you can offer suitable meal deals when the traffic is generally the highest. It can be on a certain day of the week or at a certain time of the day. Connecting with Customers on an Emotional Level Often People tend to purchase certain meals that are driven by their emotions. Being delivered personalized services, customers feel cared for and connect with a business emotionally. Once a business successfully connects with a customer, he will consciously or subconsciously come back to the same business. Encourages Spreading Word of Mouth Word of mouth is one of the strongest and most cost-effective promotional methods. People consider references from the people they know and trust. Having customers connected with your business emotionally drives them to bring their family, friends, and acquaintances to your business. Sometimes, restaurants pay social media influencers to promote them. However, if pleased, they will recommend your business to their followers for free, hence providing free promotion. What Makes Microsoft Power BI So Special? Earlier, operating a business based on guesses was normal. However, now, this is the riskiest thing a restaurant can do. Where every other business is leveraging the latest technology to get valuable insights, a lack of knowledge can thrust your restaurant back. Microsoft Power BI helps deal with lack of clarity which is the root of other challenges. Interactive Power BI Desktop With the interactive Power BI desktop tool, the user can generate reports simply by accessing the data quickly. You do not need to develop advanced skills to work on this tool. It is non-tech friendly. It is easy to learn and even easier to use and the best thing is, it is free to download. Tailored Visualization Since every business runs on different terms, they might need data customization. Certain information may not be as useful to them. Power BI is designed to tackle such complex situations. The user can access the custom library of visualizations and design themselves a concept that fulfills your business needs. Visibility One of the biggest challenges that industries are facing is manipulating the existing data to drive essential information. Microsoft Power BI does the job for you. It collects data and turns it into insightful reports while enabling complete visibility throughout your business. It abolishes confusion and directs a straightforward way through efficient planning. Strong Security Power BI optimizes the active directory in order to set up access to the control panel. Via this panel only, the business will utilize different Microsoft solutions. Thus, apart from generating a traditional security layer, Power BI can also develop security allowing the team to grant controlled access. Easy Implementation Process It is very easy to implement Power BI. It demands low IT resources and engineering skills. Whereas in some instances no technical knowledge was required. All they have to do is create an API key and plug it into the software. Help Managing Costs With Business Intelligence analysis, businesses can recognize peak times, peak seasons, and even the efficiency of their labor. With accurate data, restaurants can opt for better strategies allowing them to manage costs. They can apply the right strategy according to location and customer demands. Microsoft Power BI is a boon to customer-specific industries like hospitality, where direct consumer satisfaction makes or breaks a business. You can leverage Power BI with LS Retail. Contact Trident Information Systems, LS Retail Gold Partner to implement the solution.

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5 Questions to Ask Yourself Before Getting a Restaurant POS Vendor

Retail POS Solution / Trident

Have you decided to get a new Retail POS Solution for your business already? Congratulations, you can now experience the seamless services that will positively impact your business. It ensures smooth services, transactions, and operations. With the right technology at hand, you can see tremendous changes in your business processing. If you decide to have a cloud Retail POS Solution like the one LS Retail offers, you can get real-time stock visibility and availability, get real-time generated reports, product information, and much more. If running a restaurant, you can access the best meal deals you can suggest to your clients, tell them about current offers or redeem their coupons. Your staff can take orders from one table and bill another table from the same device. However, be cautious when you decide to get a POS for your business. In the market where every vendor seems to be better than the other, you have to pick the most suitable one carefully, as it will impact your next 5-6 years. The first step is to answer the following questions before moving ahead: Q1- What are Your Functionality Requirements? These days POS systems are more than just billing software. They have transformed into something greater. They cover a whole range of operations in your business. However, sometimes having to choose between so many functionalities can become an overwhelming task. Retail POS Solution can ensure employee time clock, biometrics login, customer database, online ordering, table tracking, mobile POS as well as recipe and ingredient management. They all seem good to have for your restaurant, don’t they? But is this the case? Having too many features can hamper your staff efficiency. They might get confused, overwhelmed, and perform tasks slowly. You must map your business requirements and segment them into must-haves, nice to haves, and extras. An ideal Retail POS Solution will be one that checks all your urgent requirements. Furthermore, having a system that responds to all your needs will save you a fortune as well as effort during its implementation phase. Q2- Is the POS Designed for Your Restaurant? Point of Sales does not follow “one size fits all” restaurants have requirements when it comes to selecting a Retail POS Solution. Sure, a retail system might cover some functionalities such as employee scheduling or customer loyalty. However, a POS system has diverse needs, from the front office to the back, it has different needs. A Restaurant POS Solution is specifically designed for a restaurant will help the user manage their daily tasks such as tracking ingredient use, managing recipes, adding, or removing an ingredient, sending orders straight to the kitchen, keeping tabs on the available inventory and required inventory, selling deals, and combos, and a lot more. Do not settle for just any POS that comes your way. Put your time and effort into conducting research and then go for the one that checks all your required boxes. Q3- What are its Methods to Consistently Deliver Quick Services? Make sure the Retail POS Solution you choose follows a straightforward algorithm that ensures quick and consistent deliveries. Saturday nights are already hard, imagine adding a slow POS system to it. Ask yourself these questions before proceeding any further: Is the POS interface intuitive? Can it segment your employees according to their job roles at that time? Or show the functionalities that are currently relevant? Does it accept different payment methods? Or does it support split billing? Can it run on handheld devices like tablets or mobile phones? Can it still manage to perform if the internet connection goes down? Q4- What will be the ROI (Return on Investment) of this Retail POS Solution? It is a big commitment to have a Retail POS Solution, and having the right one will pay in the long run. Compare all the POS and check which offers the highest ROI. We suggest you ignore the upfront investment cost and consider how each of them is going to hit your bottom line. Make sure the POS you are looking forward could perform the following tasks: Spending less time training employees: In the industry with high employee turnover, you need technology that does not eat too much time training recruits. You can save a lot of money and time with an intuitive POS solution. Helps reduce waste: Make sure your POS system helps manage inventory while tracking ingredient use. It must help you order the right amount of food and help reduce waste. Manage Loyalty: Your system must segment and target your loyal customers. It must use technology to track each customer and identify the loyal customers. It should support loyalty programs. Align data: Having different systems for different segments while collecting and comparing data demands a lot of time and effort. Having an end-to-end POS solution integrates different segments and brings all the data under the same platform. Q5- Is your Vendor Trustworthy? The market is full of vendors posing to be authentic and the best. However, do not fall into the trap. You do not want to select and install a random POS from a startup just because it is cheap. Make sure you opt for an authentic vendor, such as LS Retail. You may regret having a random POS even more when you run into problems and find out that your vendor does not provide any support. Always take references and see their previous record, this way you can find out if the POS is even worth or just a waste of money. It is important to wisely pick your POS system as it will impact your business for the next few years. Make sure you go through at least 5 references after checking their customers’ testimonies. LS Retail is one of the best Restaurant POS Software Vendors with an impactful record of accomplishment. If you are looking for an LS Retail implementation partner, contact us.

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6 Ways How LS Central for Hospitality is Revolutionizing the Restaurant Experience

Restaurant Management ERP / Trident

Thinking of switching to LS Central? Do not delay! Get a reliable LS Central Partner in India and get started with the Best Restaurant Management ERP. Let us explain how it can revolutionize the restaurant experience. LS Central is a unified software solution for cafes, restaurants, and other foodservice businesses with a bigger perspective in real-time. LS Central is an extension to Microsoft Business Central, letting you process POS (point of sale), financials, supply chain management, operations, online channels, inventory, and customer loyalty within the same platform. However, many businesses tend to rely on using multiple software but, they can end up causing complexities instead, such as: Issues with integration and implementation. Large restaurants have many vendors making management tough. Establishing coordination with the software service providers. Getting support and services of the software. As the restaurant business expands or acquires new buildings the service provider might not upgrade its services for scaling. Difficulty with providing on-premise and cloud solutions together. You can replace all the multiple software solutions you are using now with a centralized solution. Get ready for more effective business operations and minimum waste. You can get a spot-on view of your business and make more sensible decisions with LS Central. LS Central as a Revolutionary Measure LS Central can do tremendous benefits to your business. With this centralized solution, you can manage the kitchen centrally, handle tables and optimize mobile POS. LS Central integrates your headquarters and restaurant operations with ERP. Better Table Management Use LS Central’s intuitive visuals and graphics display on every dining table depicted with different colors table availability, making guest management and tables a straightforward and error-free process. It further addresses the number of guests for registered tables and the staff they are currently serving. It ends up saving time and enhancing the overall dining experience. Transfer orders or parts of orders throughout different tables or different sections of the restaurant quickly and easily. For instance, you can easily book tables from both reception or bars. Hence, allow easy order transfer across the restaurant. Loyalty Programs You can uniquely connect with your customers, identify them, and understand their likings and preferences. This way, it will be easier for you to create personalized services and products based on your earlier preferences. Your business sales swear by it. Additionally, the product’s upselling and cross-selling. Let your customers earn points on purchases throughout your channels. This will allow them to use these points as a part of their transactions or access exclusive deals designed for them. You can launch special meal deals or hold happy hours accordingly. Data Visibility With LS Central you can manage prices, ingredients, menus, the campaign offers, and manage all the data up to date on touchpoints such as websites and apps. Get real-time data on your operations, stock, guests at hand and optimize it on your analytics and insight. Create data-driven strategies to minimize waste and cut costs wherever possible, increase profit as well as customer loyalty. Centralized Control You can oversee and manage your chains from the headquarters, control prices, recipes, menus, and campaigns. also, trace staff performance and communicate with your employees. Analyze current costs and revenues and identify trends and potent opportunities. Access detailed reports and data in real-time and make more logical decisions. Configure your system to each region’s fiscal and region requirements. Minimum Waste Use real-time data to minimize waste and inefficiencies, with LS Central you can price your dishes accurately and extract maximum profit. Smartly order the accurate quantities and distribute them. You can ensure your customers receive exactly what they ordered. Speedup table turns and upsells growth. Optimize floor space with table bookings. You can also plan your meals and rationalize your ingredient ordering. Minimize manual work and scope of errors with automation. One of the best benefits of LS Central is using single software throughout the business. Repeated Business LS Central offers exceptional customer service while ensuring repeated business. You can make contactless payments and orders with a mobile POS or self-ordering device on the table. Your guest can customize their orders like adding or removing something according to their preferences. There will be an accurate display of allergens and ingredient data at the POS and self-ordering devices. Also, you can align menus and pricing to real-time demand. Your customers can order food either online or on their preferred services. Lastly, you can generate loyalty programs for you and your customers. Conclusion LS Central is a tool for revolutionary measures for a business. Trident Information Systems is a LS Central Partner in India, and have been serving many successful businesses so far. Being armed with 150+ technical resources, they have won multiple awards. For further queries or a demo contact us.

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Make Your Restaurant Staff Happier and More Productive

Retail ERP Software / Trident

The Hospitality Industry mounts severe pressure on the management as well as the staff. With increasing customer demands, restaurants are innovating strategies to cope with each other and move ahead. According to Deloitte research, 67% of consumers believe that having an authentic and engaging environment is the most important part of the overall customer experience. One can achieve this with Restaurant Management Software that offers Restaurant POS Systems. However, frequent staff turnover is one of the most common issues in the F&B industry. Due to lack of staff, existing staff are expected to exceed more than the scope of their duties. This can lead to poor customer service, too much pressure on the staff, and exhausted resources. Thankfully, we have Restaurant Management Software available which assists restaurants to adopt the latest approach, shun staff load, and ensure maximum engagement to the customer. For businesses still working on outdated technology, things are not smooth: they encounter issues like: High staff turnover. Exceeding pressure on the existing employees. Discontinuity of operations due to hardware breakdown. Slow operations due to working in silos. Overstocking and under-stocking of operations. Hectic schedules, especially during peak times. The pressure of waiters to coordinate between customers and the chef. Technologies to Relieve your Staff and Endorse Better Customer Service Owing to the technologies available in the market, you can equip your employees with robust advances and boost their productivity. Enable them enough time to give it all to the customers. Cloud POS that Integrates Stock, Menus, and Prices When the time is gone the waiter would roam around with a piece of paper and pet to deliver it straight to the kitchen with the risk of smudging or losing it their way. They can now use a Point-of-Sale solution that works on both mobile and tablet. These devices are affordable, easy to find, and more convenient. Your staff can go to the customers and record their orders and transfer the data to the kitchen. Apart from this, on the one hand, they can take orders from a group chilling at the terrace, while on the other hand, they can receive payments from the same POS on some other tables. Things get way simpler with this technology. Additionally, they can also keep tabs on stock availability and avoid confusion where they must come back to the table and apologize for the inconvenience. They can also let customers know of the latest deals and offers on a specific meal, also they can suggest the most recommended dish so far to the customers. If you opt for a unified Restaurant solution like LS Retail and integrate head office, kitchen, and the front office, your staff can be sure that the information they are provided: from prices to ingredients to product availability, is completely up to date. Kitchen Display Systems Coupled with the modern restaurant management software and cloud POS, the kitchen is connected with a two-way communication system where the orders are directly sent to the specific kitchen counter. Since the kitchen is sectioned among grills, fryers, bakes, beverages, salads, etc. the orders are sent directly to the right kitchen counter. The Kitchen Display System (KDS) also enables additional facilities like customer comments, customization, and allergic altars to be marked specifically. Apart from this, it even enables manual customization so you could segment sections accordingly. All these features are the precious support your staff desperately needs, especially during peak days and festive seasons. An effective KDS will also decrease the risk of dishes being sent back to the kitchen. Shift Scheduling Communication and clarity are necessary to maintain a healthy relationship between an employee and the employer. Miscommunication can leave both stressed out and exhausted. No employee likes being called during their day-off and asked why they are not there at the workplace and similarly, no employer likes to make such calls. You can have restaurant management software that is equipped with built-in scheduling functionality and organize complex shifts while sharing clear expectations. A complete planning system also helps you apply up-to-date scheduling information to payroll, eliminating errors and ensuring you compensate everyone on time. Role-Based Interface Every staff member in a restaurant is assigned specific tasks and needs relevant information to comply with them. A waiter needs to know what dishes are available in the kitchen. Those working in the kitchen need to know the availability of the raw material, produce orders on time and know where each item is placed. As part of the management faculty, you need to make strategies to cut costs and provide maximum output. You can cut costs and time with a customizable system that gives exact information each employee needs to see; you can maximize your staff time with role-based interfaces that enable them to focus on tasks relevant to them to deliver faster and more efficient services. Intelligent Analytics and Report The output of a restaurant does not limit its dining tables and staff alone. The managers need robust analytics tools to get insights into how their business is performing and pull out if the specifics are even working. They can figure out where the business needs modifications? Are our loyal customers not coming back as frequently as before? Are our current facilities satisfying enough? Having such technology offers a glance over the prominent aspects of their restaurants. These days, restaurant managers no longer have to browse through their Excel sheets and find out the issues. Instead, a Restaurant Management System supporting Intelligent Analytics and reporting functionalities enable insights the manager needs to act on. They can track loyalty programs, outputs, and success of the business while offsetting changes in ingredient pricing, menu customizations, staffing and offers, etc. Restaurants need to get smarter and load their staff with less pressure. Equip your restaurant with a modern restaurant management system and optimize staff efficiency. LS Retail is one of the most renowned restaurant management software. Contact Trident if you are looking for its implementation.

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How To Boost Revenue and Goodwill with Cloud-Based Restaurant Management Software?

Restaurant Management ERP / Trident Information Systems

An ideal restaurant experiences a good customer in-flow, filled tables, orders rushing in, and so on. Restaurant businesses face a neck to neck-to-neck competition, and usually, the ones with the latest Restaurant Management Software thrive on it. It is rewarding to see happy customers’ faces, and genuine appreciation becomes a great motivation to level up. This generally happens during regular days. However, as soon as weekdays hit, the business catches at a slower pace. Restaurants need to use their technology optimally and smartly to avoid slow-paced business, boost profit and brand name. We will share some strategies to optimize your Cloud-based ERP For Restaurant Industry to increase your business revenue and goodwill, through this blog’s medium. Strategies to Grow Revenue and Goodwill Hand in Hand with Restaurant Management Technology Adopting suitable Restaurant Management Software can be a game-changer. Having smart technology compiled with suitable strategies will not only help you cut costs and boost profit but contribute to your brand growth also. Utilize Smart POS Systems Old fashioned POS systems running on their internal system can no longer benefit your business. Since cloud-based restaurant POS systems are replacing the old ones, they can easily help in boosting sales with quick data access on everything from the menu to inventory. Therefore, you always have your profitability insights. Launch Meal Deals and Discounts Loyalty programs are a great way to boost sales and goodwill. Your cloud-based Restaurant Management Software uses the current market data to strategize deals, offers, discounts, meal plans, and so on. It is an ideal measure to track customer behavior and how they respond to your services. Use Automation to Provide High-Quality Services Use your restaurant management software will help you create KOTs, prepare bills and serve orders. Automating these tasks will free up your staff to attend to customers. Having everything automated also minimizes the scope of errors. Ideal software will also provide every day, weekly and monthly data on the most preferred dishes so you can plan out your inventory accordingly. Formulate Targeted Campaigns Make sure the ERP for Hospitality Industry you use provides real-time data and helps you strategize formulated targeted campaigns during the slow business. You can launch incentive programs and promotional campaigns for your restaurant to boost sales. One such example is ‘No-Cook Wednesdays’ by Pizza Hut. Look For the Need for Remodeling Your business must evolve according to the dynamics of the restaurant industry. Studies have shown that remodeling your business can boost sales by 10-30%. Check if your restaurant needs technological or non-technological remodeling. It is suggested to execute this operation during slow business days since it won’t impact your customer business as such. Choose an Integrated Cloud service Selecting a Unified Commerce solution that provides all the necessities under the same platform as Microsoft Azure Cloud. It is one of the Best ERP for Restaurant Management for restaurants. It provides analytics, database, computing, networking, and mobile integration under the same platform. This not only saves time but also eliminates unnecessary expenses and complications. Therefore, you end up increasing your profit margin and make better decisions to level up your brand name. Conclusion A good Restaurant Management Software is a must-have to survive the neck-to-neck competition in the restaurant industry. We suggest picking up the latest cloud-based ERP software such as LS Central, it is a unified restaurant solution that provides all the necessities under the same platform. Trident Information system is a Gold Partner of Microsoft and has served various restaurants and food chains such as Biryani Blues, Haldirams, Bikanerwala, Chocola, and so on. Contact us for further inquiries or a demo.

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6 Strategies to Boost Restaurant Profit in the Current Scenario

Uncategorized / Trident Information Systems

Being hit by Covid 19, we all have been on different levels. Our financial, mental, and physical health have been tested. Everything shut down for months during the lockdown including restaurants, movie theaters, and hotels, let alone socially. However, as everything unlocks, everything is getting back on track slowly but steadily. The world has become more cautious of their heaths and put safety as their priority by wearing masks, maintaining social distance, and so on. These practices have affected industries like hospitality which is centered around human-to-human contact. Through this blog’s medium let us discuss various methods to boost your restaurant business in the current scenarios. #1 Upgrade Your Business to Cloud and Pay Per Use Upgrading your business to the cloud and paying just for the services you use can save you a ton of money. Just contact a reliable cloud service provider like Microsoft itself and get the services you need. Get custom-made services as per your business requirements and pay only for what services your restaurant requires such as Mobile POS, Real-time data reports, Customer Behavior analysis. If you wish to centrally manage your restaurant business, you can do that too. Backed up by a reliable partner, you can easily train your staff to use these services and let them handle any technical issues you might end up crossing paths with. You no longer have to take up services your business doesn’t need just because they are ‘included’ in the package. For instance, if you wish to adopt a mobile POS but want to manage accounts in Silos, you are free to make customizations like that. #2 Hold Events and Workshops Events and workshops are one of the most underrated ways to boost your restaurant business. You can either tie-up with different workshops or organize your own. It entirely depends upon your strategy and budget. You can boost your reach in both cases. Some of the examples are the bacon festival in California and the pizza fest in Italy. You can also organize something like this. Such events offer a golden opportunity to flaunt your delicacies and draw more customers. #3 Enlist Yourself with Different Food Delivery Platforms Online food ordering is a boom these days, you might find yourself fallen aback if you do not use online platforms to boost your customer reach. Being integrated to multiple channels can make communication with the customer more complex. It is advisable to implement a centralized solution for simplifying convenience, developing connections, and handle customer grievances. #4 Promote your Business Using Virtual Media Customers are attracted to what they see. Use this psychological fact to draw more of them. All you have to do is click some nice pictures of your food, enhance them a bit more and post them online. Apart from this, there are plenty of food bloggers who are monitoring socially active restaurants. They might either click pictures or use your clicked pickers for their food blogging. This will do a free promotion for you. Another technique is to create videos, having pandemics in effect, people have become even more health-conscious. You can post a video on your social media platform showing step by step how your cooking is complying with all the safety measures. #5 Strategize your Loyalty Programs Loyalty programs draw customers as honey draws bees to itself. Hit a homerun with smarter loyalty programs. You can analyze your customer behavior and spending pattern, especially with cloud-based services. Ask them to enroll in your loyalty programs such as providing a 10% discount to customers who take up to 3 years of their membership. Or you can offer free beverages to customers who take up to 1 year of membership. Provide them coupons, rewards, and discounts when they revisit your restaurant. Apart from this, you can also offer gift vouchers to your customers in the festive season. In this case, restaurants that run a buffet system get the maximum profit. They can offer a second meal free, free buffet dinner for a couple, and so on. These strategies not only boost sales but also retain customers. We recommend avoiding physical loyalty cards and going cashless with electronic loyalty membership cards. And managing your loyalty programs cannot even get on your nerves if you have been involved in this service in your Pay Per Use Model. #6 Adopt Cloud Kitchen Cloud kitchens or ghost kitchens are in trend. This pandemic has boosted the trend to another level. Since it is a licensed cooking structure without a dine-in option available to prepare delivery-based food. It is the best cost-saving strategy as you do not have maintenance and operational costs. Additionally, you can create a cloud kitchen collaborating with other restaurants. It is recommended to get a unified software solution designed for the cloud kitchen to make your management even easier. Final Words We have mentioned the top 8 strategies to boost your restaurant business in this challenging era, you can seek technical assistance and upgrade your business to the cloud. The best part is you do not even have to buy a full-fledged package since Pay Per Use is available these days. Microsoft provides such services specifically. Trident Information Systems has been one of the gold partners of Microsoft since 2004 and has served various brands since then. For further queries or a demo contact us.

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