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microsoft dynamics 365 for field services

Turn prospects into engaged customers with intelligent sales and marketing

Microsoft Dynamics CRM /

[vc_row][vc_column][vc_column_text] The selling landscape is undergoing fundamental changes, many of them driven by the effects of B2B customers’ experience as everyday consumers. Many retailers have created personalized, nearly immersive, online experiences for each customer. Consumers shopping for goods and services continually experience fresh and delightful interactions, from highly customized offers and recommendations to frictionless channels to 24/7 interactions. Using Microsoft Dynamics 365 for Marketing and Microsoft Dynamics 365 for Sales organisations are improving  their profit margins. The impact of B2C on B2B Today’s B2B buyers have high expectations, and those expectations will not be met if B2B buyers are accustomed to sophisticated consumer interactions in their personal lives. Executive B2B buyers are not impressed by marketing driven by large, relatively impersonal data analysis that leads to inconsistent and conflicting interactions or sales outreach that doesn’t cater specifically to their needs at the right time. The source of the problem may be largely invisible to the companies perpetuating this issue. Many organizations believe themselves to be customer-centric, while their buyers may not agree. That’s a significant disconnect. Clearly, B2B has much to learn from B2C companies. Customer experience – the rewards for getting it right Many B2C organizations have strategically embraced modern technologies like customer data platforms (CDP) and artificial intelligence (AI) to gain a 360-degree view of their customers and follow through on those insights to optimize customer engagement. The rewards for getting this engagement right are substantial. Many buyers are willing to pay more for a better customer experience. In terms of the potential benefits a great experience can have on sales success, a McKinsey study reported that organizations can expect: 10-15 percent lower customer churn 20-40 percent increase in the win rate of offers Up to 50 percent lower service costs Take a new approach B2B companies must move away from their legacy approaches based on large, relatively impersonal data analysis and move to solutions that unify relationship data across the full customer lifecycle. That way, they can gain insights that help build credibility and trust with buyers. They can run multi-channel campaigns to increase sales-ready leads, create personal experiences, and use guided process and AI to anticipate and respond faster to customer needs. They can build the ongoing, high-quality relationships that are necessary for long-term success. Four principal goals Turning prospects into engaged customers is a process. In order to achieve these goals, organizations must focus on 4 key priorities: Nurture more demand Personalize buyer experiences Build relationships at scale Make insight-driven decisions Each of these drives results by using deep reservoirs of data in making technology feel more human. Nurture more demand Relying only on conventional, basic email marketing as the primary source of leads is simply not effective enough. In fact, the more focused and demanding the customer universe is, the more essential it is to gain deep insights into what those customers expect. Northrop & Johnson,  a leading global yacht brokerage, competes for multi-million dollar customers using technology its industry has been slow to adopt. Using Microsoft Dynamics 365 for Marketing has created a decided competitive advantage: Vital insights into their customer base have helped to drive a 70 percent increase in charter sales. In any industry, companies need to generate leads across multiple channels, nurture large numbers of leads while prioritizing each one, and use data-driven insights to deliver leads that are sales-ready. Nurturing more demand is critical to growth. Personalize buyer experiences It’s time to end friction, inconsistencies, and the “do you know who I am?” part of the customer experience. Companies can acquire a holistic view of buyers, predict buyer intent, and orchestrate a connected, personalized journey for customers. In an era where guests have more choices than ever for leisure and entertainment, Tivoli delights its guests by using Dynamics 365 Customer Insights to stay one step ahead of expectations and transform the guest experience. With its deeper understanding of guests, it can add new chapters to its long tradition of imagination and innovation. Build relationships at scale Mutually beneficial relationships don’t simply happen with more data. Companies need to build credibility to establish and grow relationships with customers. Together, Dynamics 365 and LinkedIn enable the company to have increased information about, and impact on the sales relationships that are added to its sales pipeline, even as that pipeline experiences exponential growth month over month. Make insight-driven decisions Here’s where sales and marketing can truly align: utilizing data to uncover insights that lead to better-informed decisions throughout the sales process. This can improve performance, empower employees, and enable the company to gain increasingly effective strategic insights. With more than 1,500 pubs serving guests throughout the UK, Marston’s launched a business transition by bringing together guest data that was scattered across multiple systems into Dynamics 365. With their locations’ guest data now unified, Marston’s will gain a complete view of guests, which can be harnessed to generate customer satisfaction and strategic insights. This approach helps drive improved performance throughout the company, including the opportunity to empower employees – an often-overlooked aspect of a company’s success. Aligning sales and marketing: The intelligent way to succeed It’s possible to create exceptional experiences, drive more qualified leads, and increase revenue if an organization has the vision, process, and technology to harness all the data available. This requires high-level technology with well-defined business goals and sales and marketing applications fueled by keen intelligence. We have a compelling offering to accomplish just that with Microsoft Dynamics 365. Get in touch with our representative to request a demo for Microsoft Dynamics 365 for Sales & Microsoft Dynamics 365 for Marketing Blog Reference : https://cloudblogs.microsoft.com/dynamics365/bdm/2019/09/19/turn-prospects-into-engaged-customers-with-intelligent-sales-and-marketing/[/vc_column_text][/vc_column][/vc_row]

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Microsoft Dynamics 365 Connected Field Service dashboard monitoring predictive maintenance and service operations.

Microsoft Dynamics 365 Connected Field Service: How Industry Leaders Are Moving From Break-Fix to Predictive Service

dynamics 365 business central, Microsoft Dynamics 365 /

What if your field technician could fix a problem before the customer even knew it existed? That is not a futuristic scenario. It is what Microsoft Dynamics 365 Connected Field Service — powered by IoT integration through Microsoft Azure — is delivering for industry leaders right now. And organizations that have made the switch are seeing return on investment in as little as four months. Field service has always been the moment of truth in customer relationships. The technician who arrives on time, with the right parts, with full knowledge of the customer’s history — or doesn’t — defines how that customer feels about your brand for years. But the traditional break-fix model of field service is no longer a viable competitive strategy. Customers today expect 100 percent uptime, hyper-speed service delivery, and proactive care that anticipates problems before they escalate. In an environment where competitive pressure is intensifying across every industry — from manufacturing and utilities to telecommunications and retail — field service has become a primary differentiator. The organizations winning are those that have moved from reactive to predictive, from disconnected to connected, and from legacy systems to intelligent, cloud-based field service platforms. This guide covers everything you need to know about Microsoft Dynamics 365 Connected Field Service — what it is, how it works, what real organizations have achieved with it, and how Trident Information Systems can implement it for your operation. The Field Service Revolution: Why the Old Model Is Failing From Break-Fix to Predictive: The New Standard for Field Service The break-fix model of field service — wait for something to fail, dispatch a technician, fix the problem, send the invoice — was the industry standard for decades. It worked adequately in a world where customers had limited alternatives and modest expectations. Neither of those conditions applies today. Modern customers expect continuous uptime, not reactive repairs. They expect service providers to know about potential failures before they occur — and to resolve them without disruption to operations. In industries like utilities, manufacturing, and facilities management, an unplanned outage or equipment failure is not just an inconvenience. It is a financial event, a safety risk, and a potential contract termination. The shift from break-fix to proactive and predictive service is not a trend — it is a market requirement. And it is only possible with the right connected technology infrastructure. Why Customer Experience Has Become the Frontline of Field Service Field service is no longer just an operational function. It is a customer experience function — and in many industries, it is the single most important touchpoint in the entire customer relationship. The field technician who arrives at a customer’s facility is representing your brand at its most direct and personal. What they know, what tools they have, how quickly they resolve the issue, and how well they communicate throughout the process determines whether that customer renews their contract, refers your company to others, or starts evaluating your competitors. This is why leading organizations across retail, telecommunications, manufacturing, utilities, and professional services are investing in connected field service — not just as an operational upgrade, but as a strategic investment in customer retention and competitive differentiation. What Is Microsoft Dynamics 365 Connected Field Service? Microsoft Dynamics 365 Connected Field Service is an intelligent, IoT-powered field service management solution that connects physical assets, field technicians, customer data, and service operations on a single platform — enabling organizations to shift from reactive maintenance to proactive, predictive service delivery. At its core, Connected Field Service integrates three technology layers that traditional field service solutions have always kept separate: When these three layers work together, something fundamental changes: your service operation stops reacting to failures and starts preventing them. IoT Integration: Knowing About Problems Before Customers Do The most powerful capability in Microsoft Dynamics 365 Connected Field Service is the integration with Microsoft Azure IoT Hub — which enables continuous monitoring of connected assets and automatic work order generation when sensor data indicates a potential failure. Here is what that means in practice: The result is not just faster service. It is service that prevents the problem from becoming a crisis — protecting the customer’s operations and your relationship simultaneously. Mobile-Connected Field Teams With a 360-Degree Customer View The value of IoT monitoring is only fully realized when the field technician who responds to it is properly equipped. Microsoft Dynamics 365 Connected Field Service gives every technician a complete, real-time view of the customer and asset before they arrive on site: When a technician arrives fully informed and properly equipped, first-time fix rates increase dramatically — and repeat visits, which are expensive for the service provider and frustrating for the customer, decrease proportionally. H3: Mixed Reality and the Future of Field Service Delivery Microsoft Dynamics 365 Connected Field Service also supports Mixed Reality technologies — including Microsoft HoloLens and Remote Assist — that are reshaping how complex field service challenges are resolved: Mixed Reality in field service is not yet universal — but for organizations managing complex, high-value assets in industries like aerospace, industrial manufacturing, and energy, it is rapidly becoming a standard capability. Real-World Proof: MacDonald Miller Facility Solutions Case Study Theory is valuable. Proof is better. The MacDonald Miller Facility Solutions case study is one of the most compelling demonstrations of what Microsoft Dynamics 365 Connected Field Service delivers in practice — and the speed at which it delivers it. The Challenge: Managing Complex, Interconnected Facility Systems MacDonald Miller Facility Solutions is a professional services company specializing in facilities management — a sector defined by complexity. Managing multiple interlocking, interdependent building systems across a large portfolio of client facilities, with the expectation of continuous uptime and proactive maintenance, requires a technology platform capable of integrating disparate data sources and coordinating rapid field response. Before adopting Connected Field Service, MacDonald Miller’s technicians were working without complete asset history when deployed to service calls. Work order creation and dispatch was reactive. The information needed to diagnose and resolve issues

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