6 strategies to boost sales productivity – Microsoft Dynamics 365
Read here How Microsoft Dynamics 365 helps in Sales, Read 6 strategies to boost sales productivity.
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dynamics 365 for marketing
Reimagine productivity with Microsoft Dynamics 365
Transform business process automation and people productivity with Microsoft Dynamics 365 and the Microsoft Cloud
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Is your business ready to take supply chain management to the next level?
When you lack deep visibility and insight into your supply chain, you leave money on the table It turns out what you don’t know as a manufacturer can and will hurt you. For too long, manufacturers have settled for siloed and inconsistent information, as well as manual processes, to understand and manage their supply chain. Why? Because for a long time, these systems were good enough to keep production going. But plenty of manufacturers don’t want to settle for good enough. IDC predicts that by 2019, 50% of manufacturing supply chains will have benefited from digital transformation, and the remainder will be held back by outdated business models or functional structures. Smart manufacturers understand that supply chain transformation is necessary. They are connecting assets across their factories, gaining visibility into their supply chain, and acting on insights from increased visibility to address inefficiency, as well as increase customer satisfaction and margins. Don’t accept operational inefficiencies as a limit on your business Supply chain management is complex, so doing it right requires a solution that simplifies and consolidates disparate information, while retaining flexibility. Data from the sales process, suppliers, order fulfillment, product performance, and customer service all matter for a full understanding of the supply chain. The core tools for accomplishing this fall into three categories: IoT-enabled visibility and services, powerful analytics, and cloud-delivered data visualizations. Like many aspects of manufacturing, IoT is the starting point. The best way to lower production costs is by using a single IoT-friendly platform to integrate back and front office processes. Using IoT-based modeling to create digital twins, manufacturers can understand in real-time the amount of wear and tear on parts and adjust designs in response. This insight can help identify simple inefficiencies like sourcing a part from the company that’s always supplied it, rather than buying a similarly-performing part at a lower cost from another supplier. Powerful analytics is the next step in transforming your supply chain. A truly intelligent system for supply chain management dynamically adjusts distribution, as well as production, to accelerate the speed of delivery. By using built-in analytics and machine learning, public data like weather conditions can be used to create richer, more accurate schedules and delivery forecasts. On top of that, opportunities to consolidate or expedite shipments can be automatically identified using artificial intelligence—passing lower shipping and order fulfillment costs on to customers. Finally, consolidating all this information won’t completely optimize your supply chain without the ability to easily visualize and manage it. That’s why a real-time and mobile-delivered view is so crucial. Understanding how to solve problems is hard enough; there’s no need to complicate it further by using different systems to identify where problems are occurring. Decision makers on the factory floor or in global headquarters need instant access to relevant information, and the collaborative power to communicate with or work alongside employees anywhere in the world. These investments in operations put manufacturers in position to embrace new technology and adjust to whatever business challenges they may be facing. Get the tools to transform with Microsoft Dynamics 365 The power of a supply chain management and operations platform that combines all these capabilities at cloud speed and scale is obvious. Companies positioned to digitally transform their supply chains will see accelerated time to market and reduced cost to enter new markets or scale new lines of business. Microsoft supports flexibility in deployment, enabling you to leverage existing investments while expanding with either a cloud or a hybrid model that includes both on-prem and cloud systems. That can shorten deployment from months to days and ensure security and analytics capabilities are consistent across every location and tuned appropriately for every team. Microsoft Dynamics 365 ends the artificial separation of ERP and CRM and makes it easy for employees to collaborate and even role-switch to engage customers or address supply chain issues. Only Dynamics 365 unites the front office and the back office with a single end-to-end system for managing every aspect of your business, all backed by industry-leading enterprise cloud. That means manufacturers can develop at the pace and scale that’s right for them, while taking advantage of current investments such as existing productivity and technology stacks. With Microsoft, consistent development practices and R&D investments combine to offer manufacturers rich analytics, embedded intelligence, partner-created applications, and the ability to collaborate worldwide.
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Whitepaper: The business owner’s guide for replacing accounting software
Replacing your accounting software is easier and more affordable than you may think. Use this guide to learn about the benefits of a modern technology platform, better understand the advantages of a cloud-based solution, and know what questions to ask when evaluating your options.
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Reduce supply chain disruptions with AI, IoT, and mixed reality
Disruptions in global supply chains have significantly increased over the last decade, fueled by a myriad of triggers ranging from trade wars, demand surges from social marketing, natural disasters, and most recently, the recent COVID-19 pandemic. Updates to Microsoft Dynamics 365 Supply Chain Management in the 2020 release wave 1 help organizations proactively transform every aspect of manufacturing and supply chain operations to reduce disruptions. These new and updated capabilities drive automation and reduce downtime using IoT and mixed reality, and provide the agility to re-plan production in real time to dynamically changing demand. In fact, the agility enabled by Supply Chain Management is currently being leveraged by a consortium of major UK industrial, technology, and engineering businesses from across the aerospace, automotive, and medical sectors that has come together to produce medical ventilators for the NHS. Reducing the risk of supply chain disruptions As the threat of disruptions increase, companies are pressured to ask if the supply chain is ready for the next event, pushing them to build a more resilient supply chain to ensure business continuity for them and their customers in the most cost-effective manner. More companies will start buffering for risks and move from a “Just-in time” mentality to a “Just-in case” mentality. Factories will need to transform rapidly to adapt to change, serving a wider range of products produced in smaller batches with lower set up time, faster throughput, and the ability to quickly respond to fluctuating demand and customer expectations. Companies are likely to move from single supplier to multi-supplier and single location to multi-location models for mission critical parts even if it is cost prohibitive in order to reduce the impact of supply chain disruptions. To reach this optimal state of agility and delivery speed, manufacturers need to adapt every aspect of the supply chain to enable tools, equipment, and people to become instrumented, interconnected, and intelligent—a state of persistent adaptive learning and optimization as more data is available to tighten links between manufacturers, suppliers, and customers. The latest release from Dynamics 365 Supply Chain Management enables customers to reach this optimal state by proactively transforming their manufacturing and supply chain with predictive insights and intelligence from AI, IoT, and mixed reality—across planning, production, inventory, warehouse, and transportation management—to maximize operational efficiency, product quality, and profitability. Train workers faster with integrated mixed reality learning experiences Dynamics 365 Supply Chain Management is now integrated with Dynamics 365 Guides to help mainstream mixed reality for manufacturing. Companies can deliver a faster ROI by getting the workforce trained sooner with fewer trainers and with an interactive learning experience. Workforce efficiency can skyrocket with step-by-step instructions that guide employees to the tools and parts they need and how to use them in real work situations, available at a glance on a Microsoft HoloLens device that keeps their hands free to do the work. Dynamics 365 Guides can not only eliminate costly errors in production but also improve workforce safety. Companies can significantly reduce asset downtime by making asset maintenance skillset-agnostic and avoid costly waiting time for a specific expert to perform maintenance on an asset. The guides are extremely easy to author and do not require any coding. A guide can be authored by simply writing the step-by-step instructions on a PC followed by picking and placing the holographic parts and inbuilt icons on the machine where the work is happening. Introducing Dynamics 365 Guides for HoloLens 2 Dispatch the right resources at the right time Dynamics 365 Supply Chain Management is now integrated with Microsoft Dynamics 365 Field Service. Customers can significantly reduce downtime of geographically dispersed mission critical assets by automating field service operations so that the right resources—workforce, machines, parts, and tools—are available at the right place, at the right time, to proactively maintain them. Companies can improve the overall equipment effectiveness (OEE) of their geographically dispersed mission critical assets by performing predictive maintenance based on real-time performance data from IoT and field data from Dynamics 365 Field Service. Traditionally, disparate systems hinder the ability to accurately forecast demand for critical and expensive parts frequently used in both service and new production. Due to lack of forecasting for service demand, companies constantly take parts from production to fulfill the service demand, and vice versa, to deliver good customer service. This often creates a shortage for new production and significantly impacts on time delivery to new customers. As a result, the company is unable to deliver a delightful customer experience on both fronts. This integration will eliminate the need for disparate systems and significantly improve the forecast accuracy of these mission-critical parts due to real time tracking in the service supply chain. Seamlessly integrate IoT capabilities Dynamics 365 Supply Chain Management now offers out-of-the-box IoT capabilities that leverage Microsoft Azure IoT Hub to connect signals from mission-critical assets with business transaction data. Manufacturers can improve uptime, throughput, and quality by proactively managing shop floor and equipment operations with a real-time view of their entire production and stock. This will significantly reduce costly downtime of business-critical equipment by performing predictive maintenance before disruptive failures occur. There is no coding required to implement these out-of-the-box IoT scenarios on your manufacturing floor today. Dynamics 365 Supply Chain Management and IoT Intelligence customer spotlight with Majans Improve on-time delivery with real-time production planning The Planning Optimization Add-in for Dynamics 365 Supply Chain Management enables companies to improve on-time delivery by performing production planning in real time, accounting for dynamically changing customer demand, material availability, and capacity constraints across multiple sites and warehouses. It also enables customers to improve inventory turns by right-sizing inventory levels based on dynamically changing customer demand and capacity constraints. This helps eliminate excess and reduces slow moving inventory. Planning Optimization Add-in for Retail and Distribution is available and Production planning is currently in preview.
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5 Clear Signs Your Business Needs CRM Software in 2026
Here is a question most business owners ask too late: at what point does managing customer relationships in spreadsheets, email inboxes, and memory become a liability rather than a system? The honest answer is — sooner than you think. Customer Relationship Management (CRM) software is not just for large enterprises with complex sales teams. It is for any business that wants to grow its customer base, retain the customers it already has, and make sure no opportunity falls through the cracks. The challenge is recognising when the moment has arrived. Here are five clear signs that your business needs CRM software — and why Microsoft Dynamics 365 is the platform most businesses choose. What Is CRM Software and Why Does It Matter? CRM software is a centralised system that manages every interaction between your business and your customers — from the first marketing touchpoint through the sales cycle, the initial purchase, ongoing service, and renewal. Done well, CRM gives every team member a complete, real-time picture of every customer relationship. Sales knows what marketing has sent. Customer service knows what sales has promised. Management knows exactly where every opportunity stands. Without CRM, this information lives in individual inboxes, personal spreadsheets, and people’s heads — and every time someone leaves the business, some of that knowledge leaves with them. 5 Signs Your Business Needs CRM Software Now Sign 1 — You Are Losing Leads Without Knowing Why Leads come in through your website, social media, phone calls, and referrals. But if you are managing them manually, some of those leads are simply not being followed up — because they were logged in the wrong place, assigned to the wrong person, or forgotten during a busy week. A CRM captures every lead automatically, assigns it to the right team member, sets follow-up reminders, and tracks every interaction. Nothing gets lost. Every opportunity gets the attention it deserves. If you have ever discovered a warm lead that was never followed up weeks after it arrived — your business needs CRM. Sign 2 — Your Marketing and Sales Teams Work in Silos Marketing generates leads. Sales closes deals. But when these two teams work from different systems and different data, the handoff between them is where opportunities die. Marketing does not know which leads converted. Sales does not know which campaigns generated their best prospects. Neither team can make decisions based on the complete picture — because that picture does not exist in any single place. CRM creates a shared view of every customer and every lead — so marketing can see which campaigns produce sales-ready prospects and sales can engage leads with full context on their marketing journey. The result is better targeting, higher conversion rates, and a measurable improvement in revenue. If your marketing and sales teams regularly blame each other for pipeline problems — your business needs CRM. Sign 3 — You Cannot Easily Create Quotes and Track Invoices For businesses that sell through a quotation process — professional services, manufacturing, technology, or any B2B operation — the ability to create, track, and follow up on quotes directly impacts how quickly deals close. A CRM with a built-in quoting and invoicing module connects the entire opportunity-to-cash process: If your team is manually creating quotes in Word documents and tracking them in a spreadsheet — your business needs CRM. Sign 4 — Customer Service Issues Are Falling Through the Gaps Customer service quality is directly tied to information quality. When a customer calls with a problem, the speed and accuracy of the resolution depends on whether your team can instantly see their complete history — what they bought, when, what issues they have had before, and what was promised. Without CRM, this information is scattered across email threads, support tickets, and different team members’ notes. The customer ends up repeating themselves. Issues take longer to resolve. Satisfaction drops. CRM centralises customer service management: If customers regularly complain about having to repeat their issue to multiple people — your business needs CRM. Sign 5 — You Cannot See How Your Business Is Really Performing Good management decisions are built on good data. But if your sales pipeline lives in a spreadsheet, your customer data is in email, and your service records are in a helpdesk tool — getting a clear, current picture of business performance requires manual compilation that takes hours and is outdated the moment it is finished. CRM provides real-time dashboards and reports that give every level of the organisation instant visibility: If your management team regularly makes decisions based on instinct because the data is too hard to access quickly — your business needs CRM. Why Microsoft Dynamics 365 CRM Microsoft Dynamics 365 is one of the world’s most widely adopted CRM platforms — and for good reason. It covers every scenario described above in a single, unified platform: lead management, marketing automation, sales pipeline, quoting and invoicing, customer service, and real-time analytics — all connected on the same data model. Key advantages over standalone CRM tools: Why Trident Is India’s Trusted Dynamics 365 CRM Partner As a certified Microsoft Dynamics 365 partner, Trident Information Systems has helped businesses across sales, marketing, manufacturing, retail, and professional services in India implement CRM solutions that close the gaps described in this article. Our CRM implementations are configured around your specific sales process and customer management requirements — not a generic template. Ready to find out how CRM software can transform your customer relationships? Book a free Dynamics 365 CRM assessment with Trident today. For more insightful content and industry updates, follow our LinkedIn page.
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7 Reasons Your Retail Business Needs a Unified ERP and E-Commerce Integration Solution
Here is a scenario that will feel familiar to most retail operators: a customer visits your website, sees a product marked as available, drives to your store to buy it, and finds out the shelf is empty. Your website still shows it in stock. Nobody knows why. Or this one: a loyal customer who buys from you in-store every week places their first online order — and receives a “welcome, new customer” email. No recognition of their purchase history. No loyalty points applied. No sense that the business they have been giving you for two years means anything in the digital channel. These are not technology failures. They are integration failures — and they happen every day in retail businesses running separate, loosely connected systems for their physical stores and online channels. The solution is retail ERP and e-commerce integration — specifically, a retail-oriented integration solution designed from the ground up for the way retail businesses actually operate, rather than a generic middleware tool that treats your retail operation like any other business. This article covers the seven concrete reasons why retail-specific ERP and e-commerce integration delivers outcomes that generic solutions simply cannot match — and what to look for when evaluating your options. Why Separate Retail Systems Are Now a Competitive Liability Brick-and-mortar retail is not dead — but purely physical retail without a connected online presence is becoming increasingly rare. Today’s retail customer moves fluidly between channels. They discover products on social media, research them on your website, check availability through your app, visit your store to see them in person, and expect to complete the purchase on whichever channel is most convenient at that moment. Research consistently shows that 81% of consumers use mobile devices as part of their shopping research — and the majority of purchasing journeys now involve at least two channels before a transaction is completed. For retail businesses, every additional sales channel represents a potential revenue stream. But it also represents a new source of operational complexity — unless every channel shares the same data, the same inventory, the same customer records, and the same pricing. When they do not, the experience falls apart. And in a market where customers have endless alternatives, an experience that falls apart drives them to a competitor without a second thought. The Real Cost of Running Disconnected ERP and E-Commerce The cost of disconnected retail systems is distributed across every channel, every function, and every customer interaction — making it easy to underestimate until you try to measure it: Why Generic Integration Tools Fall Short for Retail Many businesses attempt to solve the integration challenge with general-purpose middleware tools — platforms designed to connect any two applications regardless of industry. Generic integration tools can technically connect a retail ERP with an e-commerce platform. The problem is that retail has specific operational requirements — BOPIS fulfilment logic, zip-code-based inventory routing, loyalty program data synchronization, multi-currency retail pricing rules — that generic tools are not built to handle natively. The result is months of expensive custom development to configure a generic tool for retail-specific scenarios, followed by ongoing maintenance overhead every time either connected system updates. A retail-specific integration solution — or better, a unified retail platform — delivers all of this functionality out of the box. 7 Reasons to Choose a Retail-Specific ERP and E-Commerce Integration Reason 1: Consistent Products and Pricing Across Every Sales Channel The most fundamental requirement of a unified retail operation is consistency — every channel showing the same products, the same prices, and the same promotions at the same time. When your product catalog, pricing structure, and promotional mechanics live in your ERP and distribute automatically to every connected channel, consistency is structural — it happens automatically rather than requiring manual synchronization. A retail-specific integration solution enables: For retailers managing hundreds or thousands of SKUs across multiple channels, centralized product management is not just a convenience — it is a necessity. Reason 2: True Omnichannel Fulfilment — Buy Anywhere, Deliver Anywhere The modern retail customer expects to complete their shopping journey on their own terms — and that means the fulfilment model needs to be as flexible as they are. Buy Online, Pick Up In-Store (BOPIS) is now a baseline expectation for omnichannel retailers — customers order online and collect from their preferred store, combining the convenience of online shopping with the immediacy of in-store collection. But executing BOPIS reliably requires real-time integration between your e-commerce platform, your ERP, and your in-store systems. A retail-specific integration solution enables the full range of omnichannel fulfilment scenarios: Each of these scenarios requires real-time data sharing between the e-commerce platform, the ERP, and store-level inventory — which only a retail-specific integration solution delivers reliably. Reason 3: Real-Time Inventory Visibility Across Every Location Inventory accuracy is the operational foundation on which everything else in omnichannel retail depends. Without accurate, real-time inventory data across every location, BOPIS fails, online availability is unreliable, and customer trust erodes. A retail-specific integration solution delivers inventory visibility that generic tools cannot: The business impact of real-time inventory accuracy extends beyond customer experience. Buyers make better purchasing decisions. Markdowns are more targeted. Overstock and out-of-stock situations are identified earlier and resolved faster. Reason 4: Unified Customer Data Across Digital and Physical Channels A customer who has shopped with you for five years should feel known — regardless of which channel they use. Their purchase history, preferences, loyalty status, and contact information should follow them seamlessly across every interaction with your brand. This only happens when your ERP and every connected channel share a single customer database — updated in real time by every transaction, regardless of where it occurs. A retail-specific integration solution delivers: Reason 5: A Single Loyalty Program That Works Everywhere Loyalty programs are one of the most powerful customer retention tools available to retailers — but only when they work seamlessly across every channel a customer uses. A loyalty program that earns points in-store but cannot redeem them online,
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Turn prospects into engaged customers with intelligent sales and marketing
[vc_row][vc_column][vc_column_text] The selling landscape is undergoing fundamental changes, many of them driven by the effects of B2B customers’ experience as everyday consumers. Many retailers have created personalized, nearly immersive, online experiences for each customer. Consumers shopping for goods and services continually experience fresh and delightful interactions, from highly customized offers and recommendations to frictionless channels to 24/7 interactions. Using Microsoft Dynamics 365 for Marketing and Microsoft Dynamics 365 for Sales organisations are improving their profit margins. The impact of B2C on B2B Today’s B2B buyers have high expectations, and those expectations will not be met if B2B buyers are accustomed to sophisticated consumer interactions in their personal lives. Executive B2B buyers are not impressed by marketing driven by large, relatively impersonal data analysis that leads to inconsistent and conflicting interactions or sales outreach that doesn’t cater specifically to their needs at the right time. The source of the problem may be largely invisible to the companies perpetuating this issue. Many organizations believe themselves to be customer-centric, while their buyers may not agree. That’s a significant disconnect. Clearly, B2B has much to learn from B2C companies. Customer experience – the rewards for getting it right Many B2C organizations have strategically embraced modern technologies like customer data platforms (CDP) and artificial intelligence (AI) to gain a 360-degree view of their customers and follow through on those insights to optimize customer engagement. The rewards for getting this engagement right are substantial. Many buyers are willing to pay more for a better customer experience. In terms of the potential benefits a great experience can have on sales success, a McKinsey study reported that organizations can expect: 10-15 percent lower customer churn 20-40 percent increase in the win rate of offers Up to 50 percent lower service costs Take a new approach B2B companies must move away from their legacy approaches based on large, relatively impersonal data analysis and move to solutions that unify relationship data across the full customer lifecycle. That way, they can gain insights that help build credibility and trust with buyers. They can run multi-channel campaigns to increase sales-ready leads, create personal experiences, and use guided process and AI to anticipate and respond faster to customer needs. They can build the ongoing, high-quality relationships that are necessary for long-term success. Four principal goals Turning prospects into engaged customers is a process. In order to achieve these goals, organizations must focus on 4 key priorities: Nurture more demand Personalize buyer experiences Build relationships at scale Make insight-driven decisions Each of these drives results by using deep reservoirs of data in making technology feel more human. Nurture more demand Relying only on conventional, basic email marketing as the primary source of leads is simply not effective enough. In fact, the more focused and demanding the customer universe is, the more essential it is to gain deep insights into what those customers expect. Northrop & Johnson, a leading global yacht brokerage, competes for multi-million dollar customers using technology its industry has been slow to adopt. Using Microsoft Dynamics 365 for Marketing has created a decided competitive advantage: Vital insights into their customer base have helped to drive a 70 percent increase in charter sales. In any industry, companies need to generate leads across multiple channels, nurture large numbers of leads while prioritizing each one, and use data-driven insights to deliver leads that are sales-ready. Nurturing more demand is critical to growth. Personalize buyer experiences It’s time to end friction, inconsistencies, and the “do you know who I am?” part of the customer experience. Companies can acquire a holistic view of buyers, predict buyer intent, and orchestrate a connected, personalized journey for customers. In an era where guests have more choices than ever for leisure and entertainment, Tivoli delights its guests by using Dynamics 365 Customer Insights to stay one step ahead of expectations and transform the guest experience. With its deeper understanding of guests, it can add new chapters to its long tradition of imagination and innovation. Build relationships at scale Mutually beneficial relationships don’t simply happen with more data. Companies need to build credibility to establish and grow relationships with customers. Together, Dynamics 365 and LinkedIn enable the company to have increased information about, and impact on the sales relationships that are added to its sales pipeline, even as that pipeline experiences exponential growth month over month. Make insight-driven decisions Here’s where sales and marketing can truly align: utilizing data to uncover insights that lead to better-informed decisions throughout the sales process. This can improve performance, empower employees, and enable the company to gain increasingly effective strategic insights. With more than 1,500 pubs serving guests throughout the UK, Marston’s launched a business transition by bringing together guest data that was scattered across multiple systems into Dynamics 365. With their locations’ guest data now unified, Marston’s will gain a complete view of guests, which can be harnessed to generate customer satisfaction and strategic insights. This approach helps drive improved performance throughout the company, including the opportunity to empower employees – an often-overlooked aspect of a company’s success. Aligning sales and marketing: The intelligent way to succeed It’s possible to create exceptional experiences, drive more qualified leads, and increase revenue if an organization has the vision, process, and technology to harness all the data available. This requires high-level technology with well-defined business goals and sales and marketing applications fueled by keen intelligence. We have a compelling offering to accomplish just that with Microsoft Dynamics 365. Get in touch with our representative to request a demo for Microsoft Dynamics 365 for Sales & Microsoft Dynamics 365 for Marketing Blog Reference : https://cloudblogs.microsoft.com/dynamics365/bdm/2019/09/19/turn-prospects-into-engaged-customers-with-intelligent-sales-and-marketing/[/vc_column_text][/vc_column][/vc_row]
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Redefining shopping excellence with an unified E-commerce solution
[vc_row][vc_column][vc_column_text]Over the last decade, the retail sector has experienced enormous change and transition. Many have suggested that conventional brick and mortar retail is dying and that for the everyday needs, consumers switch entirely to online platforms. However, this is not the case. As per a survey from the National Retail Federation, since 2010 retail storefronts in the US have continued to expand at approximately 4 percent annually along with the consistent double-digit growth of online shopping. Almost all of the top 50 online retailers have brick and mortar stores, as well. Although progress in e-commerce tends to outpace physical stores, the rate of progress in physical retail outlets is still much higher. E-commerce is also not a stand-alone medium in most cases but used in combination with conventional and new platforms to meet consumer needs such as buying online pick up in-store or Click and Collect. Physical outlets are still a big part of consumer spending patterns, but with this, we also have seen that consumer priorities have changed around shopping. Trident is offering Retail ERP Software for an outstanding commerce experience that helps in gaining maximum profits. Gone are the days when store employees are the only experts in information about goods. Consumers already have greater access to product details, price clarity, and accessibility. This means that retailers have to look at customer engagement across all platforms to make sure that their enterprise is capable of delivering on these recent high requirements. E-commerce will no longer be a major differentiator for retailers in the next few years, but will instead allow integrated retail trade to compete in the ever more challenging customer needs worldwide. So Trident ( dynamics 365 partner) & solution dynamics 365 for marketing not confined to e-commerce, but aims to streamline the process of unifying consumer shopping experiences through an end-to-end business framework that puts together e-commerce, in-store, back office, and call centre. Let’s discuss furthermore how Dynamics 365 for marketing solution helps retailers meet those dominant business requirements. 1)- Grant Excellent and Customized Consumer Experience Consumer experience is not only one of the top growth factors in the retail sector, but according to the recent survey by Microsoft and Forbes, 33 percent of retail managers are also considered a great business priority. The main task is to identify what constitutes outstanding customer experience for each individual business, as expectations of customers differ by micro-vertical retail, product category, and consumers themselves. It is up to the retailers to better define how their marketing commitment aligns with the experience. When customer experience is established, retailers need to be able to deliver on this commitment by providing technology that allows customer engagement in the next generation and does not limit their ability to evolve and build differentiating consumer experience. As per the report by Microsoft and Forbes, providing customized shopping has become increasingly popular and over 49 percent of customers aged between 18 and 24 stating they are more likely to purchase from retailers offering custom shopping experiences. The aim of personalization is to form a bond between both the retailer and the consumer by delivering goods and/or services across all retail channels based on past interactions. It enhances the relationship to an encounter more similar to an interaction with a trustworthy friend or partner than a simple transaction. There is a significant technological dependence to reach this next stage of customization. Networked and real-time visibility into consumers and activities are needed by retailers. Dynamics 365 put together all facets of customer interaction through e-commerce, call centre and in-store as well as simple incorporation into new channels to enable retailers to gain a holistic customer perspective. Couple this with out-of-the-box integration with Dynamics 365 Consumer insights and retailers can not only deliver AI-driven suggestions based on customer shopping history, likes, and patterns but also provide store agents with tools for presenting the customer’s 360-degree view and facilitating rich interaction throughout the selling journey. 2) Omni Channel Experience Nowadays Customers expect to be able to purchase anywhere they want, and by whatever platform. Retailers also acknowledge the importance of Omni channel as one of their top three priorities, with 47 percent of Microsoft and Forbes survey executives rating this. Most retailers are still struggling in having an Omni channel experience because of the complexity of internal infrastructure and disconnected or fragmented systems. Trident’s Dynamics 365 NAV makes it much easier to offer a native Omni channel solution for retailers, as it was built in the cloud. 3) Flexibility An integrated solution is important not just for customers to engage and shop in retail, but also for how a unified solution can allow first-line employees to take part better and make sure ideal operational efficiencies across your supply chain. Dynamics 365 for marketing offers retailers the ability to streamline their operations with enriched knowledge that characterizes their business. Employees at the store can gain greater information and insight into stock availability, cross-application support for task management, as well as trade analytics that enable managers to monitor performance and insights to help them make informed decisions.[/vc_column_text][/vc_column][/vc_row]
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